Microsoft has rearchitected its Live.com portal to be more of a social network on which users can pull in data from various sources and interact with their friends. TechCrunch has more coverage:
Users are automatically connected with any friends they have on Windows Live Messenger, which is by far the most popular instant messaging service worldwide (Comscore: Microsoft Messenger has 268 million worldwide users, compared to 116 million for Yahoo and 6 million for Google Talk).
Users are asked to build out their profile, and can also bring in content they create on blogs (or any RSS feeds, Flickr, LinkedIn, Pandora, Photobucket, iLike, Twitter, WordPress and Yelp. When you do something new on those sites, the information flows into Live.com for your friends to see (in a very similar way as FriendFeed, Plaxo and others do today). Eventually, says Microsoft, more than 50 partners will be supported. When users add photos, write reviews, and update their profiles directly on Live.com, that content will be put into the activity stream as well.
The hope, of course, is to get people to hang out a lot more at Live.com. At least those people who use Messenger, since they already have their contacts established. Like Yahoo, Microsoft is going with its strengths, which in their case is instant messaging.
Microsoft’s software plus services strategy has clearly infiltrated Live.com as well as their approach with Office. Live.com users can now access a variety of online services like mail, calendar, photos, online storage, etc., as well as downloaded services that include a mail client, instant messaging, Movie Maker, Photo Gallery, the Toolbar and other services. And now it’s also one big social network.
They point out that the slideshow background changes color depending on the dominant color in the photo being displayed at any given time – this is an interesting feature and points to photo sharing services growing their intelligence of what is taking place inphoto as it were.
You can share your albums with very granular permissions, and also share individual photos. Every photo can be tagged and your visitors can also leave comments.
On the other side of the spectrum, Apple is reported to be working on a search engine. This one’s more of a rumor than substantiated Valley lore at the moment. Again from TechCrunch’s Michael Arrington.