The Seggr Top Eight Predictions for 2010

The team at Seggr spends a lot of time talking to key influencers at the nexus between technology and business from around the world.

From our unique position, we use our pattern recognition skills to detect and track emergent trends. As we move into the season of giving we wanted to share with you what we see as our Top Eight focus points for 2010:

1. Influence emerges as the universal currency.

2. Personal privacy gets redefined by forces like locational tagging and the intention web.

3. More mobile social business, more game mechanics.

4. Exclusive, velvet rope social networks emerge from the shadows.

5. Augmented Reality begins to move beyond its cool cache and provide real value.

6. Digital curation takes social deep and narrow: laser focusing the firehose.

7. Enterprise speeds up: brands unshackle themselves from ad agencies and get proactive in real time, through microtargeting and deeper, contextual engagement.

8. Social media monitoring standardizes and commoditizes through the emergence of dominant, open platforms and become actionable.

[Picture courtesy of tomhide]

Twittertraintosomewhere: a mashup

Twitter is a wonderfully eclectic window into modern life as we near the end of the first decade of this new millenium.

I’ve been collating Twitter posts over the past year that have resonated with me. Posts that scream out “I want to understand the world you see”. Posts that talk to our modern condition: our world of almost complete connectedness, but intense loneliness.

I’ve now mashed this collection up to some music and put it out there. Comments welcome. Where do you fit in?

Stream the mp3:

Here

Stream in Quicktime:

Here

Playboy Embraces Social Media

Playboy has dived head first into the social media arena, setting up partnerships with Break, Howcast, Metacafe, Veoh and YouTube.

The entertainment-lifestyle brand sees this move as a great way to leverage off of the success of “The Girls Next Door” and create the Playboy Audience Network.

Mixercast will also be developing ad-supported content and contest widgets for use on the network, which will move to short-form content franchises. This suite of marketing and interactive content widgets will be used to extend Playboy-branded experiences to social networks and also to blogs and start pages.

A talent search is currently underway on YouTube to find the 55th Anniversary Playmate.

Playboy is aiming to create more of the interactive engagement in their digital business that they’ve achieved through the high-touch world of parties, events, location-based entertainment venues, and retail stores.

Appspace: MySpace Opens App Gallery, Zynga Opens API

The world’s largest social network, MySpace, has officially opened its Application Gallery.

Every application gets its own profile, from where its developers can directly interface with those users who friend the app.

Truth Box by Suren Markosian tops the app install leaderboard with over 560,000 installs. The app promises to let you find out the “truth about yourself” and discover what others really think about you.

Not far down the chart at No. 4 is Ace Texas Hold’em Poker with 86,000 installs. This app is part of the Zynga Game Network, which is one of the companies to have embraced the MySpace Developer Platform since it became available in February.

Zynga Game Network is named after CEO Mark Pincus’s favorite pooch – Zinga, whom I had the pleasure of meeting recently over at his favorite San Francisco kennel, ahem…office.

The company has launched a Game Center, an open API that will allow developers to connect into a network of game apps. This will effectively create a channel and enable a network effect or viral loop to grow.

What’s the meta take on these two moves? The appspace is a rapidly evolving environment and brand owners and developers are well advised to watch closely as both the MySpace platform matures and Zynga tests out various mechanisms like their Game Center and Social Bar.

[Disclosure: Randal Leeb-du Toit is an advisor to MySpace’s parent company, Fox Interactive Media and Chairman of app developer, Creative Enclave]

Geo-Social Networking Your Favorite Places

Canadian entrepreneurs David Krawczyk and Bill McLean have developed an “essential tool for everyday life” – POIfriend. This social networking site allows a user to tag an online map with places of interest and itineraries and share those with anyone.

I could see this being of use in tagging a list of all gas stations that have diesel as I head to a specific destination, or someone like Robert Scoble telling the world where his favorite places are to eat (the Half Moon Bay Brewery would definitely make the grade).

The guys could even go one step further and enable some cool alternate reality gaming – solve the clue to reveal the next place you need to go to on your quest to find the Banana King.

One thing I’m not clear on – why provide this solution as YASN (yet another social network)? Surely it would have greater benefit as a social media app that is widely disseminated across existing social networks and embeddable in blogs and other places?