Twittertraintosomewhere: a mashup

Twitter is a wonderfully eclectic window into modern life as we near the end of the first decade of this new millenium.

I’ve been collating Twitter posts over the past year that have resonated with me. Posts that scream out “I want to understand the world you see”. Posts that talk to our modern condition: our world of almost complete connectedness, but intense loneliness.

I’ve now mashed this collection up to some music and put it out there. Comments welcome. Where do you fit in?

Stream the mp3:

Here

Stream in Quicktime:

Here

Playboy Embraces Social Media

Playboy has dived head first into the social media arena, setting up partnerships with Break, Howcast, Metacafe, Veoh and YouTube.

The entertainment-lifestyle brand sees this move as a great way to leverage off of the success of “The Girls Next Door” and create the Playboy Audience Network.

Mixercast will also be developing ad-supported content and contest widgets for use on the network, which will move to short-form content franchises. This suite of marketing and interactive content widgets will be used to extend Playboy-branded experiences to social networks and also to blogs and start pages.

A talent search is currently underway on YouTube to find the 55th Anniversary Playmate.

Playboy is aiming to create more of the interactive engagement in their digital business that they’ve achieved through the high-touch world of parties, events, location-based entertainment venues, and retail stores.

Appspace: MySpace Opens App Gallery, Zynga Opens API

The world’s largest social network, MySpace, has officially opened its Application Gallery.

Every application gets its own profile, from where its developers can directly interface with those users who friend the app.

Truth Box by Suren Markosian tops the app install leaderboard with over 560,000 installs. The app promises to let you find out the “truth about yourself” and discover what others really think about you.

Not far down the chart at No. 4 is Ace Texas Hold’em Poker with 86,000 installs. This app is part of the Zynga Game Network, which is one of the companies to have embraced the MySpace Developer Platform since it became available in February.

Zynga Game Network is named after CEO Mark Pincus’s favorite pooch – Zinga, whom I had the pleasure of meeting recently over at his favorite San Francisco kennel, ahem…office.

The company has launched a Game Center, an open API that will allow developers to connect into a network of game apps. This will effectively create a channel and enable a network effect or viral loop to grow.

What’s the meta take on these two moves? The appspace is a rapidly evolving environment and brand owners and developers are well advised to watch closely as both the MySpace platform matures and Zynga tests out various mechanisms like their Game Center and Social Bar.

[Disclosure: Randal Leeb-du Toit is an advisor to MySpace’s parent company, Fox Interactive Media and Chairman of app developer, Creative Enclave]

Geo-Social Networking Your Favorite Places

Canadian entrepreneurs David Krawczyk and Bill McLean have developed an “essential tool for everyday life” – POIfriend. This social networking site allows a user to tag an online map with places of interest and itineraries and share those with anyone.

I could see this being of use in tagging a list of all gas stations that have diesel as I head to a specific destination, or someone like Robert Scoble telling the world where his favorite places are to eat (the Half Moon Bay Brewery would definitely make the grade).

The guys could even go one step further and enable some cool alternate reality gaming – solve the clue to reveal the next place you need to go to on your quest to find the Banana King.

One thing I’m not clear on – why provide this solution as YASN (yet another social network)? Surely it would have greater benefit as a social media app that is widely disseminated across existing social networks and embeddable in blogs and other places?

Enterprise Goes Social: Write Once, Run Anywhere

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A lot has already been written about Google’s Open Social initiative, which you can read elsewhere. Besides the boon for developers in general, the other big winners out of this write once, run anywhere approach will be enterprise. In many respects business has been lagging consumer adoption of the 2.0 phenomena, but no more.

Open social also means open enterprise as evidenced by the way in which Theiko‘s AppFactor is tapping into Salesforce (per Scott Blodgett) :

Our application, which will be free, is meant for customer facing professionals to visualize how their organization has touched a given customer. All of the raw data is available in Salesforce.com but is generally only available through reports. More importantly it’s not very easy to figure out who knows the customer best. OpenSocial makes it possible to visualize and drill into the nature of customer relationships.

Using the OpenSocial APIs we’ve built a tag cloud representing interactions between a given customer (Salesforce.com Contact) and a given organization.

Terence Russell has echoed this sentiment, pointing out that Open Social may give rise to the advent of an era of maturity for business apps.

It will indeed be interesting to see how quickly other SaaS players pick up on this.