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Triibes: Moving Beyond The Echo Chamber With Seth Godin

Today marked the inaugural gathering of the San Francisco chapter of Triibes, the social network set up by marketing guru Seth Godin.

Meeting over lunch at Apple HQ, the group discussed what they were looking to get out of their involvement, broke ice and nibbled pizza. About half way through Seth dialled in and the conversation lifted a notch.

Seth spoke about what Triibes means to him - a place to engage in dialogue with the audience he has cultivated through his writing over the years.

He also spoke about his vision of books and how they fit into the social media paradigm. He sees them as a great way of collating a number of conversations or essays into a format that can easily shared. As proof that his theory was being put into practice, the group unanimously pointed out they had all given one of Seth’s books to a colleague.

It was also interesting to note the attraction for some folks in joining Triibe was that it is not a part of the usual social networking echo chamber. Yet.

Tags: Seth Godin, Triibes

Godin’s Rule: Working The System Trumps Beating The System

We all know that while tax minimization is ok, tax evasion will deliver us into hot water - fast.

Seth Godin compares this and other binary activities of going with the flow, rather than trying to cut through it and crystallizes out a rule that can be applied to the web:

The web is nothing but a system, a bunch of (largely unwritten) rules regarding search, linking, promotion, etc. It’s fascinating to watch as some people work hard to work the system, and succeed time and time again, while others waste countless hours with one scheme after another designed to beat the system. They invent cloaking devices and seo scams and pyramid schemes and lightly disguised spam pages, constantly struggling to stay ahead (and to stay quiet). Sure, you can beat the system (any system) for a while, but it’s a constant struggle.

He has a good point - play in the spirit of the game and you’ll continue to be a player.

Tags: Seth Godin