metarand

Social Media Interaction Via Brandstreaming

Richard MacManus has a great introductory piece to the concept of brandstreaming over on ReadWriteWeb.

As defined by Pheedo, brandstreaming refers to the consistent flow of content created by a brand.

I believe that taken as a concerted effort and part of a portfolio of word of mouth engagement, brandstreaming is both a very useful identifier of brand influencers and propagator of conversations. It’s not a platform in itself, but a key piece of the overall social media brand puzzle.

[Picture courtesy of brentjholmes]