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Succeeding In Liew Of The Recession: 5 Tips For Internet Companies

Lightspeed Ventures partner, Jeremy Liew has written a great piece as his first Wall Street Journal guest column entry in which he explores a number of trends that will emerge in the new year.

His first point is that “even in a recession, people still want to be entertained”. I’d ratchet that statement up a notch – “especially in a recession, people need to be entertained”. Humans have a wonderful ability to side channel their consciousness to avoid discomforting things and escapism is rampant when times are tough.

He goes on to make some great points that are well worth reading. I look forward to reading more of his thoughts in further columns.