| Subcribe via RSS

Google Launches A Distributed Media Cavalcade

June 30th, 2008 | No Comments | Posted in Entertainment, Google, Video, Web

The entertainment industry has to date taken somewhat of a field of dreams approach to creating content - build it and they will come.

But Google, which up until this point has avowed not to be a content player, is taking a different approach that leverages its existing adsense infrastructure beautifully.

Rather than creating a new comedy series and hoping the audience will come, Family Guy creator Seth MacFarlane has teamed up with Google to distribute his new comedy series exclusively via the web.

Seth MacFarlane’s Cavalcade of Cartoon Comedy will be syndicated to sites that are determined by the Adsense system to be the right profile for the demographic the series is targeted at. Cavalcade video clips, with a variety of pre-roll, banner and other ad formats will be streamed instead of static Adsense ads.

This Google Content Network is both a brilliant way of leveraging an existing infrastructure and a great example of a distributed content model at work.

[via NY Times]

Tags: , ,

Flushing The Data Portaloo: The Looming Portability Squareoff With Users

How close are we to true data portability? It depends who is asking the question as to how it gets answered.

As one of the chief catalysts for the current wave of discussion and (some) action, Chris Saad, points out none of the current high profile implementations are completely true to the overall understanding of portability.

Writing on his blog, Chris sees Facebook Connect, Google’s Friend Connect and MySpace’s Data Availability as important first steps. They are the first shots across the bow to the industry that a data portability battle is coming.

That battle will involve a squareoff between the user: me, you - and the networks collectively.

I like Chris’s address book analogy:

DataPortability is about a different social contract - a contract more closely resembling the one found in the email address book.

My address book is my own. When you email me, or when you communicate with me, you are revealing something about yourself. You define a social contract with me that means that I can use your information to contact you whenever and however I like - I could even re-purpose my address book for all manor of other things.

If, however, you violate that trust, either directly or indirectly, you break the social contract and I will tend to not deal with you again. We can not perfectly engineer these sorts of contracts into systems - we can try, but in the end social behavior will be the last mile in enforcing user rights.

Also, the dichotomy between who ‘owns’ the data is false. In my mind there is shared ownership. While you use a service, it is a shared custodianship of the data. By giving the service your data you’re getting something else in return - utility. In many cases free utility.

You personally, however, have shared (and overriding) ownership over your data. This has been declared as universally true by all the vendors I’ve spoken to.

The question is not one of ownership though, it’s one of control. If you own your data but can’t control it as you choose then ownership is a mute point. Further, the question is not one of if you own it, but rather how much of it you own.

For example, do you own your friends profile data since you have access to it via the social tool you are using? Or have they only granted you access within that social context and under that social contract. These considerations blur the analogy of the purely personal address book.

So where does this leave us. The industry continues to engage in discussion and analyse the meaning of both data portability and the current implementations. As long as this dialogue continues the looming squareoff will remain just that - looming. We are in a honeymoon period in which users are coming to grips with their rights and freedoms and comparing the various networks to determing whether and to what extent they are being violated.

For now, data portability continues to have relevancy and I do not believe our rights have been flushed away. However, I would encourage all players to listen very carefully to the conversation going on.

As I’ve said many times: the Internet giveth, the Internet taketh away - and it can do both with blinding speed. This is especially relevant for Facebook, given the current meme around its intentions started by Umair Haque.

UPDATE: Robert Scoble has a sound analysis of the situation, after an initial misunderstanding on his part. Have a read, the best part is him putting his participation on the Gillmor Gang on mute, having a shower and then coming back on the show. I know it’s been hot in the Bay area the last few days, but this is hilarious and about all the GG seems good for - cooling off.

[Picture courtesy of willgrant]

Tags: , , , , , , , , ,

And Coming In Third, Here Comes Google

TechCrunch has broken the news that Google intends following MySpace’s Data Availability and Facebook’s Connect with an Open Social product called Friend Connect.

Similarly this will be a set of APIs for Open Social participants to pull profile information from social networks into third party websites.

Perhaps if Google had played nice with Open Social all along they would not be third to market and other players would’ve followed Open Social more closely.

[picture courtesy of squarewithin]

Tags: , , ,

Enterprise Goes Social: Write Once, Run Anywhere

November 5th, 2007 | No Comments | Posted in Enterprise, SaaS, Social Media, Web

on-demand-solutions-for-salesforcecom-appexchange-from-appfactor.jpg

A lot has already been written about Google’s Open Social initiative, which you can read elsewhere. Besides the boon for developers in general, the other big winners out of this write once, run anywhere approach will be enterprise. In many respects business has been lagging consumer adoption of the 2.0 phenomena, but no more.

Open social also means open enterprise as evidenced by the way in which Theiko’s AppFactor is tapping into Salesforce (per Scott Blodgett) :

Our application, which will be free, is meant for customer facing professionals to visualize how their organization has touched a given customer. All of the raw data is available in Salesforce.com but is generally only available through reports. More importantly it’s not very easy to figure out who knows the customer best. OpenSocial makes it possible to visualize and drill into the nature of customer relationships.

Using the OpenSocial APIs we’ve built a tag cloud representing interactions between a given customer (Salesforce.com Contact) and a given organization.

Terence Russell has echoed this sentiment, pointing out that Open Social may give rise to the advent of an era of maturity for business apps.

It will indeed be interesting to see how quickly other SaaS players pick up on this.

Tags: , , , , , , , , ,

Google set to outopen in face/space race

October 31st, 2007 | No Comments | Posted in Facebook, Google, Life Media, Silicon Valley, Social Media, Web

Application developers are the clear winners of Google’s pending release of Open Social.

Richard MacManus explains:

Open Social is a distributed social network framework…a ‘third place’ of social networks…a set of three common APIs that allow developer to access the following core functions and information at social networks:

  • Profile Information (user data)
  • Friends Information (social graph)
  • Activities (News Feed).

 The following companies/social networks have apparently signed up to be a part of Open Social - Friendster, Hi5, LinkedIn, Ning, Oracle, Orkut, Plaxo, Salesforce and Viadeo.

So far a bunch of  Facebook app developers, including Flixster, iLike, RockYou and Slide, have also signed up.

Richard rightly points out that this is an example of Google playing to its strengths - namely creating a distributed system and owning a chunk of a space through its own platform. It will be interesting to see how Facebook and MySpace react.

While some commentators are expressing doubt that they will come to the party, it is possible that this move by Google will lead to some de facto standardization across open APIs. Standards would assist app developers greatly by reducing the friction inherent in mastering the intricacies of every set of open APIs and should lead to a much wider distribution of apps across various social networks.

Om Malik feels that Open Social is attacking Facebooks achilles heel - its quintessential closed nature. A standardised Social Networking Markup Language far outweighs a closed Facebook-only ML.

Tags: , , , ,