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The Seggr Top Eight Predictions for 2010

The team at Seggr spends a lot of time talking to key influencers at the nexus between technology and business from around the world.

From our unique position, we use our pattern recognition skills to detect and track emergent trends. As we move into the season of giving we wanted to share with you what we see as our Top Eight focus points for 2010:

1. Influence emerges as the universal currency.

2. Personal privacy gets redefined by forces like locational tagging and the intention web.

3. More mobile social business, more game mechanics.

4. Exclusive, velvet rope social networks emerge from the shadows.

5. Augmented Reality begins to move beyond its cool cache and provide real value.

6. Digital curation takes social deep and narrow: laser focusing the firehose.

7. Enterprise speeds up: brands unshackle themselves from ad agencies and get proactive in real time, through microtargeting and deeper, contextual engagement.

8. Social media monitoring standardizes and commoditizes through the emergence of dominant, open platforms and become actionable.

[Picture courtesy of tomhide]

Tags: 2010, Augmented Reality, Brands, digital curation, Enterprise, game mechanics, Influence, mobile social business, Privacy, Social Media, social networks, velvet rope

Enterprise Goes Social: Write Once, Run Anywhere

A lot has already been written about Google’s Open Social initiative, which you can read elsewhere. Besides the boon for developers in general, the other big winners out of this write once, run anywhere approach will be enterprise. In many respects business has been lagging consumer adoption of the 2.0 phenomena, but no more.

Open social also means open enterprise as evidenced by the way in which Theiko’s AppFactor is tapping into Salesforce (per Scott Blodgett) :

Our application, which will be free, is meant for customer facing professionals to visualize how their organization has touched a given customer. All of the raw data is available in Salesforce.com but is generally only available through reports. More importantly it’s not very easy to figure out who knows the customer best. OpenSocial makes it possible to visualize and drill into the nature of customer relationships.

Using the OpenSocial APIs we’ve built a tag cloud representing interactions between a given customer (Salesforce.com Contact) and a given organization.

Terence Russell has echoed this sentiment, pointing out that Open Social may give rise to the advent of an era of maturity for business apps.

It will indeed be interesting to see how quickly other SaaS players pick up on this.

Tags: AppFactor, applications, apps, Enterprise, Google, Open Social, SaaS, Salesforce, Social Media, Theikos