Asana: One Truth, Many Contexts – Revolutionizing Enterprise Software

I’ve spent many years in the wilderness that is Enterprise Software: from attempting to wake up SAP, to mistepping with Jive; from clucking over Bantam to writing Yammer’s first partnership agreement. In all these attempts to connect the corporate landscape I’ve always felt something was lacking. At first I attributed this to the fun, human factor, but even then I thought this wasn’t quite it.

Take a look at how so many people these days interact in their personal lives – for some, many in fact, Facebook is almost permanently open. They tap into the newsfeed in real time, sharing thoughts, conversing with friends and colleagues. Yet their work lives are seldom as enriched. They often have no clear picture of what is happening on their team, yet alone across their department or division, and as for the company proper – forget it.

And yet, finally, I believe my trek through the corporate desert may finally be bearing fruit. I believe I’ve seen the mother of all oases. Take a look through the lens of my telescope below and tell me – is this a mirage or has one of the co-founders of Facebook cracked it. Let me introduce you to your new best friend, both personal and corporate: your single source of truth – always open, always updated, always….ASANA: