I wrote last year before about BART ( the Bay Area rapid transport train service) as an early adopter of social technologies. In that instance it related to their partnership with Foursquare to encourage use of their service.
BART is again in the news as an early adopter. This time it’s in relation to AR ( augmented reality). They have partnered with Junaio to integrate transit data, which includes station locations and arrival times into a channel on the Junaio AR platform.
This means that next time you are in the Bay Area and need to find the nearest BART station you can simply point your iPhone to receive directions to it as well as getting easy access to a list of estimated arrivals for trains coming into that destination. Once you come out of any of the BART stations you will also be able to see recommendations left by other users for cafés, restaurants or shops in that area.
Junaio is launching its 2.0 augmented reality platform at South by Southwest in Austin next week.
The location-based mobile network Foursquare has partnered with San Francisco’s Bay Area Rapid Transit (BART to locals) to encourage use of their train service across 43 stations in the Bay area.
As regular metarand readers know, I am a big fan of game mechanics. Foursquare combines social networking elements with game mechanics, encouraging users to explore their neighborhoods and make recommendations.
For example, a user can become ‘mayor’ of a specific cafe or pub by checking in there more than anyone else. Updates are shared across services like Twitter which announce when someone takes over as mayor.
I’ve found these tweets somewhat irritating, but I think that is due to the way they are written – it’s usually a few microseconds into my scanning a tweet before I realize its a Foursquare announcement and I move on.
The BART partnership with Foursquare involves awarding $25 promotional tickets to riders chosen at random from those Foursquare users who log in at BART stations. Users can also duke it out to see who becomes ‘mayor’ of various stations on their regular commute routes.
All up, an innovative use of social media, mobiles and geolocation to boost public transport usage.