The world’s largest social network, MySpace, has officially opened its Application Gallery.
Every application gets its own profile, from where its developers can directly interface with those users who friend the app.
Truth Box by Suren Markosian tops the app install leaderboard with over 560,000 installs. The app promises to let you find out the “truth about yourself” and discover what others really think about you.
Not far down the chart at No. 4 is Ace Texas Hold’em Poker with 86,000 installs. This app is part of the Zynga Game Network, which is one of the companies to have embraced the MySpace Developer Platform since it became available in February.
Zynga Game Network is named after CEO Mark Pincus’s favorite pooch – Zinga, whom I had the pleasure of meeting recently over at his favorite San Francisco kennel, ahem…office.
The company has launched a Game Center, an open API that will allow developers to connect into a network of game apps. This will effectively create a channel and enable a network effect or viral loop to grow.
What’s the meta take on these two moves? The appspace is a rapidly evolving environment and brand owners and developers are well advised to watch closely as both the MySpace platform matures and Zynga tests out various mechanisms like their Game Center and Social Bar.
[Disclosure: Randal Leeb-du Toit is an advisor to MySpace's parent company, Fox Interactive Media and Chairman of app developer, Creative Enclave]