We Asked And iPhone 3.0 Will Deliver: Micro-Payments

As Last 100 points out the recent announcement by Apple that the next version of the iPhone software, 3.0, will enable In App purchasing will be a huge boon for micropayments.

This is a huge step in the evolution of the iPhone platform towards a fully-fledged ecosystem. I also anticipate that it will bring about a boost in virtual goods.

Gizmodo thinks this is bad news, but meh, what do they know!

Microsoft Is (A)Live With Photo Sharing, Social Roll Out While Apple Searches

Microsoft has rearchitected its Live.com portal to be more of a social network on which users can pull in data from various sources and interact with their friends. TechCrunch has more coverage:

Users are automatically connected with any friends they have on Windows Live Messenger, which is by far the most popular instant messaging service worldwide (Comscore: Microsoft Messenger has 268 million worldwide users, compared to 116 million for Yahoo and 6 million for Google Talk).

Users are asked to build out their profile, and can also bring in content they create on blogs (or any RSS feeds, Flickr, LinkedIn, Pandora, Photobucket, iLike, Twitter, WordPress and Yelp. When you do something new on those sites, the information flows into Live.com for your friends to see (in a very similar way as FriendFeed, Plaxo and others do today). Eventually, says Microsoft, more than 50 partners will be supported. When users add photos, write reviews, and update their profiles directly on Live.com, that content will be put into the activity stream as well.

The hope, of course, is to get people to hang out a lot more at Live.com. At least those people who use Messenger, since they already have their contacts established. Like Yahoo, Microsoft is going with its strengths, which in their case is instant messaging.

Microsoft’s software plus services strategy has clearly infiltrated Live.com as well as their approach with Office. Live.com users can now access a variety of online services like mail, calendar, photos, online storage, etc., as well as downloaded services that include a mail client, instant messaging, Movie Maker, Photo Gallery, the Toolbar and other services. And now it’s also one big social network.

Included in this new roll out is a photo sharing site call Live Photos. ReadWriteWeb has a solid review.

They point out that the slideshow background changes color depending on the dominant color in the photo being displayed at any given time – this is an interesting feature and points to photo sharing services growing their intelligence of what is taking place inphoto as it were.


You can share your albums with very granular permissions, and also share individual photos. Every photo can be tagged and your visitors can also leave comments.

On the other side of the spectrum, Apple is reported to be working on a search engine. This one’s more of a rumor than substantiated Valley lore at the moment. Again from TechCrunch’s Michael Arrington.

Open Mobile Markets: How To Drive Impetus

Open mobile platforms and markets are all the rage.

Apple generated $30m in the first month with its iStore, and has attracted a plethora of app developers of all shapes and sizes – from Electronic Arts through to start ups like Palo Alto-based Tapulous.

The first Android-powered GPhone is about to hit the streets and this means the Android market will be open for business. RIM is working on something similar and Microsoft is creating a platform for selling apps on its Windows Mobile systems called SkyMarket.

But take a closer look at the Android Market and one thing is glaringly obvious – it’s relatively deserted. Sure it’s a chicken and egg thing, but what made Facebook’s F8 platform so successful in gaining immediate impetus was the critical mass element.

Currently, only a handful of apps are ready for Android – MySpace has a basic version of its soc network ready, imeem’s Internet radio service and a number of weather related apps are the pick of the bunch.

Where is everybody? EA’s Spore, which is the best mobile game I’ve ever had the pleasure of playing would be a great marquee.

So here’s the rub. The beauty of the iPhone Store was that you could generate revenue immediately. The Android Market is currently missing that key revenue enabler – a closed commerce system.

As the number of app markets proliferates and the total addressable market mushrooms I suspect we’ll see a number of meta solutions appear. In particular meta systems that can market, track and monetize apps across all the platforms as well as tools that allow developers to code once, and release cross platform.

In the meantime, app store owners need to focus on getting traffic in the door, app developers buzzed about their platform and a monetization mechanism in place.

iPhone App Development Grows Up: Goldminers and Litigators Arrive

Last year the flavor was Facebook’s F8 Platform. This year it’s been all about iPhone apps. Fast followers, like Google, with Android, and RIM are emulating Apple’s app store, but the defining moment(s) that point to the platform having reached a stage of nascent maturity are twofold:

* firstly, the Sydney Morning Herald has cottoned on to the fact that there is good money to be made from developing apps – I’ll let you read the piece written by Asher Moses for yourselves, but I suspect/hope the developers will now descend on this new vein of “easy” moola;

* secondly, an iPhone developer has taken on Coors in a litigation over a beer drinking app emulation that users the iPhone’s tilt motion. Brave move, I wish Hottrix luck and hope their law firm is taking this on purely on contingency.

It will be great to see more developers tapping into these mobile app stores, but the key will be in keeping up the quality in the apps.

iPhone Gets Kicked Into Orb(it)

Orb Networks has enabled TV on the iPhone. By installing the OrbLive app users can stream any video format to their iPhone.

There are a few hoops to go through before you can stream your favorite basketbal game though:

  • You need a PC or Parallels
  • You need a TV tuner card
  • Your iPhone must be jailbroken.

We understand that iPhone 2.0 will support video – will it go so far as supporting live TV streaming?