Google Insights: Search Trends Revealed

Google recently released its Insights product, which Andrew Chen describes as an insanely useful product. If you are a trendfollower or coolhunter then this is absolutely true.

Be warned though, as with many things in life, you get out what you put in – read Eric Schonfeld’s take on inputting “twitter” rather than “twitter.com” for a true representation of the microblogging tool’s US coverage.