Social Network App CPMs Start To Emerge
Inside Facebook has done a great job of collecting CPM/eCPM stats from a numer of app developers. Granted, this only relates to Facebook - it would be useful to get a wider view taking into account ad rates on other networks as well.
While this data only proves that the range of monetization is wide, it does provide grist for the mill of folks like Phil Morle, who has been trying to delve more deeply into this area.
[Picture courtesy of white_shadow_photography]
Tags: Advertising, apps, CPM, Developers, Facebook, social network