A Searchable 2012 Retrospective

2012 was one heck of a year. As it comes to a close take a moment. Reflect on what your goals were at its start, how you progressed during its course and where you are now. And then lean forward and get ready for 2013!!!

 

 

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Three Years On: Liberating Corporations Through Social Business

Well here we are, three years to the day  since I made the call that social business as an industry was birthed.

What do you think, was I right? Are you still trapped in your inbox? Are you still tied to a structured database? Do you know what other teams in your organisation are doing? Yes – there is still a long way to go before all organisations embrace social business, but some sure have.

The industry is maturing – look at the recent acquisitions – Yammer, Buddy Media etc, but it still has a long growth curve ahead of it.

It’s great to see how some people have become absolute evangelists for the social business approach. Take Luis Suarez at IBM – his company heavily relies on email as its primary communications system, still using Lotus Notes. Yet he took the bold step almost four years ago and freed himself from his inbox. Here is his story, what’s yours?

 

 

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Goal Oriented Curation: The Next Big Thing In Social Media

Elad Gil has an excellent post which maps out the evolution of social media from long-form (blogging) to push-button (short form tweeting, retweeting and news feeds) through to structured curation (interest sets or boards).

As you may know I’ve been a big fan if curation for a number of years (see the 2009 Seggr Report) and the rise of curation sites such as Pinterest, Snip.It and Fab.com are validation that this is a growing area.

I particularly agree with David King’s point (as highlighted by Elad) that structured curation is not only creating a major point of differentiation for Pinterest et al, but is also blocking the big short formers like Facebook from swallowing their curations.

Elad titles his post How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing and he may well be right. But I’d like to posit that the really, really interesting area is one step beyond social curation. Social media for social’s sake is fast becoming pass√©. Social media needs to find a purpose and do so fast. So here is my prediction: goal-oriented curation is the killer app for social media.

In some respects Pinterest is a precursor to goal-oriented curation, but I’d argue that is does not go far enough. Just over the horizon sites like StyleSays are pointing the way.

StyleSays sees itself as “Pinterest for fashion and beauty products”. A user gets to save items into wish lists from any online store and then share those with friends who they trust and ultimately influence, in much the same way they would do when out shopping together in the bricks and mortar retail environment.

But let’s go one step further. I believe a really interesting application of goal-oriented curation awaits within the health and wellness arena. I can see how a well crafted site could both curate and influence positive behavioural change. A “Pinterest for health and wellness” may just be the next big thing!

 

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No Joke: How to Earn $1 million in less than 2 weeks

Louis CK has proven that people are willing to pay for quality content, even if it is available freely.

The comedian put out a video of his latest performance at $5 a pop via his website. He then used social media to market it and whammo – in 12 days he amassed a whopping $1 million.

Story via Mashable.

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Twitter is on Fire

Sorry folks, I’ve been rather busy over the past few months and unfortunately things I love doing like blogging have taken something of a back seat.

I am finding that Twitter continues to be a good stand in though so if you don’t already follow me on there please do – @metarand.

Speaking of Twitter, I love this office sign:

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Your Life, On Facebook: Now

How will your life play out as depicted by your social presence?

The answer has been contemplated by Maxime Luere in this brilliant video, she describes as “the story of a man told through facebook’s interface”.

One could build up an excellent narrative using this technique:

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