Living in a Post-Geographical World: Address is Approximate (Hat Tip to Steve Jobs)

My family has been travelling since the 1670’s when two Du Toit brothers left France as part of the great French Huguenot movement. They went to Holland, which had recently begun colonising the tip of Africa. Recognising opportunity, they led a movement of settlers and arrived in Cape Town in 1676. The result was a wonderfully rich cultural mix (and some great wines) in the Franschoek region of the western cape of South Africa.

Fast forward a few hundred years and we dispersed to the UK and Australia when crime became all too pervasive. I’ve since also lived in the United States, and regard Sydney and Palo Alto as the closest things to home.

Like many others who have had similar experiences I consider myself post-geographical. It’s not where I am physically that matters, but what my mindset is, who I am interacting with and what I am aiming to achieve.

That’s why this video by Tom Jenkins resonates so much with me.

I love the vision he portrays and his message also talks to what Steve Jobs said many years ago in an interview, namely that the world we live in is made up of man-made constructs and constraints. That the people who created them are no smarter than you are and once you realise this you need never be constrained by them – create your own world, wherever you are!

Address Is Approximate from The Theory on Vimeo.


Related Posts

Share This

Elevator Pitches: Rule 1, Don’t Hang Your Pet By Its Tail, Even On TechCrunch!

TechCrunch has set up a community video project called Elevator Pitches. Limited to 60 seconds these pitches are voted up or down by the community.

It looks like a fun way to get entrepreneurs to hone their pitching skills and get some coverage. Below is the video from Ugobe‘s CEO, Bob Christopher – it’s an interesting take on the whole elevator pitch by a company with a great product and by the sounds of it, great vision.

But Bob – holding the Pleo by the tail until it squeals breaks the first rule of pitching — keep the focus on your venture and its value proposition…

Robots: Life-Size versus Life-Like


I  showed my 10 & 11 year old sons the Today show clip of Ross Dawson stroking his Pleo and thought this is my answer to their continuous requests for a pet. They were both instantly besotted with this ultra cute, life-like baby dinosaur. Compared to the plastic coldness of the Sony Aibo, the Pleo exudes cuddliness. Out of the box, its big blue eyes form an emotional tie in a nanosecond.

But what I hadn’t factored in was my 10 year old’s deep connection with anything and everything Star Wars-related. He took one look at the life-size reproduction of C-3PO and was instantly torn: life-size versus life-like.


The human connection will win out in the end. A cold-hearted fibreglass replica is neat, but it has no chance against a cute pet… that doesn’t need toilet training.


Related Posts

Share This