Concert listings site and Y Combinator grad, Songkick has launched what has got to be one of the coolest applications of buzz monitoring to date.
It’s called Battle of the Bands and Michael Arrington at TechCrunch does a great job of explaining how it works:
It’s a sort of Alexa or Compete comparison engine, but instead of comparing websites it compares bands and artists. They track any band that has 50 or more followers on MySpace – about 1 million bands currently. They then scour the Amazon sales rank for their music, mentions in 1,500 popular music blogs, total MySpace friends and plays, and other stats to determine the overall excitement for a band at any given time.
Type in one or more bands and see how they compare over time.
It would be interesting to see how the metrics are affected by factoring in P2P traffic and players like Last.FM [Good call Jason Schwartz].
To me it falls into the same broad genre as Buzzlogic, which tracks key influencers around brands, Adonomics, which tracks and compares the popularity of social media apps and Yahoo Buzz (see Richard McManus’s post on this service): – it’s all about the buzz.
Where it will get really interesting is tracking the ripples and identifying who the key influencers are relative to any given band or combination of bands – are these the new DJs of Web 2.0?