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Chomping At The Bit: How To Find iPhone Apps

Australian serial entrepreneur Ben Keighran is starting to make waves in Silicon Valley again with his new venture Chomp. With fellow Aussie co-founder Cathy Edwards and funding from Ron Conway, Blue Run Ventures and other Valley notables the business is aimed at enabling iPhone users to find apps.

Chomp has received some solid coverage on TechCrunch and an interview with Robert Scoble (embedded below) in which Ben explains their value proposition:

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Augmented Reality Goes Viral

November 20th, 2009 | No Comments | Posted in Augmented Reality, Marketing, Mobile, iPhone

dailyaztecLink to site

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The iPhone as Tricorder 1.0

November 18th, 2009 | No Comments | Posted in Mobile

iPhonetricorder.pagesLink to site

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Augmented Reality Meets Geolocational Social Gameplay

November 16th, 2009 | No Comments | Posted in Augmented Reality, Funware, Mobile

In opening its API, the geolocational social service that incorporates game mechanics Foursquare now has a third party AR service. Provided by Layar, this app allows a user to see nearby Foursquare venues via their mobile device.

foursquare blackboards @ Southside Coffee

[Via TechCrunch]

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Foursquare Boosts Public Transit Use

October 23rd, 2009 | 5 Comments | Posted in Funware, Games, Mobile, Silicon Valley, Social Media

foursquareThe location-based mobile network Foursquare has partnered with San Francisco’s Bay Area Rapid Transit (BART to locals) to encourage use of their train service across 43 stations in the Bay area.

As regular metarand readers know, I am a big fan of game mechanics. Foursquare combines social networking elements with game mechanics, encouraging users to explore their neighborhoods and make recommendations.

For example, a user can become ‘mayor’ of a specific cafe or pub by checking in there more than anyone else. Updates are shared across services like Twitter which announce when someone takes over as mayor.

I’ve found these tweets somewhat irritating, but I think that is due to the way they are written – it’s usually a few microseconds into my scanning a tweet before I realize its a Foursquare announcement and I move on.

Foursquare

The BART partnership with Foursquare involves awarding $25 promotional tickets to riders chosen at random from those Foursquare users who log in at BART stations. Users can also duke it out to see who becomes ‘mayor’ of various stations on their regular commute routes.

All up, an innovative use of social media, mobiles and geolocation to boost public transport usage.

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We Asked And iPhone 3.0 Will Deliver: Micro-Payments

March 19th, 2009 | 1 Comment | Posted in Mobile, Silicon Valley, iPhone

As Last 100 points out the recent announcement by Apple that the next version of the iPhone software, 3.0, will enable In App purchasing will be a huge boon for micropayments.

This is a huge step in the evolution of the iPhone platform towards a fully-fledged ecosystem. I also anticipate that it will bring about a boost in virtual goods.

Gizmodo thinks this is bad news, but meh, what do they know!

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Next Line On The iPhone Horizon: Micropayments

February 28th, 2009 | No Comments | Posted in Appspace, Mobile, Silicon Valley, Social Media, apps

Apple has a tried and tested approach of creating complete, yet simple ecosystems and the one it has developed for the iPhone is testament to this genius.

However, ecosystems need to evolve or they devolve to the lowest common denominator. Much has already been said about the “commoditisation” of apps to very basic one offs with gimmick appeal.

Allowing for a deeper level of engagement within an app is key to this “appolution”. And one of the most important steps forward in achieving this in my view is to open the spigot for micropayments.

Om Malik has also called for this:

I would be spending a lot more if Apple extended the API to allow for the ability to transact within apps.” Nothing like buying a song, an application or a ringtone with a simple click, only to be billed in a batch, later. Such buying habits are the reason why we believe Apple’s iPhone could prove to be an ideal micropayments platform.

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Top 5 UiPhone Rules: Building Successful Apps

December 4th, 2008 | No Comments | Posted in Appspace, Mobile, apps, iPhone

As the cult of Mac gives way to the cult of iPhone, it’s worth putting a peg in the sand around a set of design rules that define what makes an iPhone app work.

John Gruber has posited an excellent starting point with one overarching guideline for iPhone UI design:

Figure out the absolute least you need to do to implement the idea, do just that, and then polish the hell out of the experience.

From this starting point he goes on to list a set of five rules or guidelines to continually parse against:

1. Each screen should display one thing at a time. That “thing” may be a list, but it should just be a list.

2. Minimize the number of on-screen elements.

3. Make UI elements large enough to be easy to tap; place them far enough apart that there is little risk of tapping the wrong target by mistake.

4. Eschew preferences as much as possible, and assume that nearly all users will use the default settings.

5. As you show more detail, conceptually you move from left to right – but it’s best to minimize how deep you can get while drilling down to the right.

Craig Hockenberry, who put me onto John’s “First Law of iPhone Development” reduces this to a one word iPhone principle: simplicity. As he points out, “doing as little as possible” can be your greatest challenge, but it will produce the highest reward – a successful app.

Craig’s methodology is to seek out the core function of your app and keep yourself true to this every time you work on it. He uses the example of Twitterrific, a Mac OS X client for managing your Twitter account. This, however, is not the core function of Twitterrific. Say what?

In fact he sees the core function, or the “nut”, of this app as being reading:

Twitterrific is all about reading what other people are doing, thinking, or experiencing. Even its secondary function, posting tweets, is related to reading. The posting interface functions as a way for you to give your followers something interesting to read.

Knowing this core function, his team at Iconfactory could manifest it within their iPhone app in a number of ways that you can read about in his post.

I really like both John and Craig’s approaches and encourage iPhone developers to adopt their thinking and build upon it.

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iPhone Emerges As Clear Cameraphone Leader

December 3rd, 2008 | No Comments | Posted in Mobile, Photography, Social Media, Web, iPhone

Back in August I posted a chart from Flickr showing the most popular cameraphones being used to post photos. It’s instructive to compare these charts again some four months later. The iPhone has torn open a huge chunk of white space from other cameraphones. It will, however, be interesting to see how the slight dip in the last week trends.

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Funware Dominates iPhone Apps In 2008

December 2nd, 2008 | 1 Comment | Posted in Appspace, Funware, Games, Mobile, apps, iPhone

Apple has released a series of lists showing which apps have been downloaded the most in the 5 months since the App Store launched.

You can read thro the lists over at MobileCrunch.

The key takeout: funware apps rule.

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