Kevin Rose, Evan Williams and the Rise and Rise of the Product Factory

Sarah Lacy has written a great post on¬†Kevin Rose’s new company. The former Digg founder is setting up Milk, a closed innovation shop that, counter to the current Silicon Valley driven incubator-trend, will focus internally on developing up a small number of big hairy audacious game changing products that use the mobile Internet as their enabler.

Firstly, I’d like to congratulate Kevin – I believe he has hatched an awesome plan. Why? He isn’t reliant on bringing on board a steady flow of ‘quality’ entrepreneurs and then melding them to create winners, instead he is using his nous and that of a hand-picked team of coders, thinkers and innovators to quickly iterate ideas and test their viability, pivoting and repurposing when necessary, but always moving forward with a portfolio of potential winners.

Secondly, I’d like to highlight that Sarah has quite rightly picked up on the similarities between Kevin and Evan Williams.

A few years back, Evan and I were having a series of discussions (here, and here)  around product factories РI was infusing product factory magic into a major research lab in Australia and he had set up Obvious along similar lines.

Fast forward four years and his “side project”, Twitter, ended up subsuming everything else in the Obvious pipeline to the point where Obvious fell by the way side. Twitter achieved massive traction and in many respects has been a game changer.

In contrast, I managed to get a number of projects out of my factory – one of which, Open Kernel Labs, has achieved major traction with its virtualization software on 1.1 billion handsets around the world – and more to come. Although we both moved on from our respective organisations, Evan has come full circle recently and is again building up a product factory.

I look forward to seeing how both of them iterate on the product factory concept, how this influences a counter-incubator culture and what they both bring to market next.

The Amazing Foursquare Race

Endemol USA has levelled up to become the mayor of reality TV.

According to Variety, they are partnering with Foursquare to created a new show that is “likely to have an ‘Amazing Race’-style competitive element, in which participants travel to various sites.”

This could signal a deeper level of engagement between users of emerging technology and television programming. For example, a Foursquare user could leave clues for participants in the race at various locations. Or users could vie for the right to be mayor of a venue that racers must check in at and be the local person greeting them as they come running through the venue.

Chomping At The Bit: How To Find iPhone Apps

Australian serial entrepreneur Ben Keighran is starting to make waves in Silicon Valley again with his new venture Chomp. With fellow Aussie co-founder Cathy Edwards and funding from Ron Conway, Blue Run Ventures and other Valley notables the business is aimed at enabling iPhone users to find apps.

Chomp has received some solid coverage on TechCrunch and an interview with Robert Scoble (embedded below) in which Ben explains their value proposition:

Augmented Reality Goes Viral

dailyaztecLink to site

The iPhone as Tricorder 1.0

iPhonetricorder.pagesLink to site

Augmented Reality Meets Geolocational Social Gameplay

In opening its API, the geolocational social service that incorporates game mechanics Foursquare now has a third party AR service. Provided by Layar, this app allows a user to see nearby Foursquare venues via their mobile device.

foursquare blackboards @ Southside Coffee

[Via TechCrunch]