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Ad-optimizer, The Rubicon Project has reported that CPMs dropped by 11% from Q2 to Q3 across their advertiser and publisher networks.
Nicholas Carlson, writing for the Silicon Alley Insider notes that:
Particularly hard hit: social networks (down 3% q/q), young adult (down 8% q/q), music and entertainment sites. News and reference sites actually saw a 36 percent increase.
If you’re not already dialled in, the Guardian has a great article about Chris Poole’s influential message board - 4chan.
David Smith describes the site, which gets 8.5 million page views a day, as an ideas laboratory, capable of unleashing a ferocious creative force. It’s key value proposition is in pointing to what constitutes the current netmeme or zeitgeist of the moment:
Though most of what appears soon vanishes and is forgotten, the stuff that survives can easily jump to the wider web community and ‘go viral’, passing from person to person across the world.
Tags: 4chan, Chris Poole
In this session of Metarand Unplugged we talk with Ross Dawson, Chairman of the Future Exploration Network. Ross is a bestselling author, global futurist and the convenor of the cross continental Future of Media Summit.
We talk with Ross about the future of media, the upcoming Summit and its place as a crystal ball for the media industry. We also talk about the futurist business as a whole and where the iPhone fits on his roadmap for the future.
The biggest takeout: he uses frameworks to synthesize his pattern recognition and as a communication tool for exploring trends and the potential paths we will follow in the future.
I hope to see you at the Summit.
Stream the Session in Quicktime:
Stream the Session as an mp3:
UPDATE: Ross has released two frameworks in the lead up to the Future of Media Summit:
Check them out and let me know your thoughts.
Tags: Future Exploration Network, Future of Media Summit, Ross Dawson