Your Life, On Facebook: Now

How will your life play out as depicted by your social presence?

The answer has been contemplated by Maxime Luere in this brilliant video, she describes as “the story of a man told through facebook’s interface”.

One could build up an excellent narrative using this technique:


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Feed Your Social Media: Facebook Grows On Attention

I have been a huge advocate of feeds – they are an incredible attention grabber, able to keep users engaged and as a result drive up traffic on social media sites.

Take the Twitter phenomenon – and apply it to the real world analogy of being in a coffee shop having a conversation or penning an email when you overhear something – just the sound of a keyword or two can grab your attention away from your current activity.

Facebook cottoned onto this recently and as Eric Eldon over at VentureBeat points out, this has been hugely to their advantage.

Contextualizing Your Social Networks: Reid Hoffman

Michael Arrington, who is supposed to be taking a break from blogging, has a great Davos interview with LinkedIn’s Reid Hoffman.

Key takeout:

MySpace is like a bar, Facebook is like the BBQ you have in your back yard with friends and family, play games, share pictures. Facebook is much better for sharing than MySpace. LinkedIn is the office, how you stay up to date, solve professional problems.

MySpace Taps The RIM: Record Breaking Blackberry App

Designed to help Blackberry users stay connected to the MySpace social network, a new app from the Fox Interactive company has been downloaded 400,000 times in its first week. This goes a long way towards dispelling the unhipster Blackberry myth.

A Facebook app, which launched in 2007, has been downloaded 2.5 million times.

How To Dominate The Newsfeed: Friendtag Photospamming

Photos give good newsfeed. No doubt about it.

But tagging them with friends who are not featured in the photo purely as a way to disseminate the photo and whatever you’re pushing through it – that’s spam, baby! Dont do it – you are violating the principles of social media in so many ways it’s just not funny.

Sam Lessin explains the how and gives his opinion:

…people have begun to upload a photo of something they wish to promote (perhaps a candidate or event) and then “tag” the photo with the names of as many influential friends as they can. The tagged photo then shows up in the news feeds of the friends of those influentials as if the photo was of them. After people click on it they find out that, in fact, it is a message in support of some cause.

To be clear, the key here is that the people that the cause promoter has “tagged” in the image are not actually in the image and have not actively lent their support to the message. Rather, the individual supporting the given cause is hijacking a friend’s name to broadcast a message to the friends of their friend. Follow?

This is a really terrific idea for someone looking to broadly push a message. If you tag 20 people into a given photo with something you are promoting you can easily reach thousands of people directly in their news feed with a big splashy image that appears highly relevant.

Sam – this idea sucks. I’m with Sarah Perez on this.


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RockYou Raises More Funding To Climb Virtual Superwall

Eric Eldon at VentureBeat has a great piece on RockYou’s move into the Asia Pacific region courtesy of another round of funding from strategic investors in the region, namely Softbank and SK Telecom.

Why Asia Pac you might ask? The answer is – virtual goods.

Cracking the formula for monetizing social networks via virtual goods is the current holy grail. Where better than China to learn the ropes – bigger than web advertising, virtual goods are a $1.2bn business there already.

In addition, Softbank ploughed $400m into Xiaonei – a socnet similar to Facebook, but ahead of the curve: they recently introduced a virtual currency system. Teaming up with these players is a smart move.

UPDATE: Facebook has started to head down a similar track – they’ve moved to a micropayments system as of today.