Want to Know the Secret to Avoiding Failure, Forever?

Want to learn how to never fail, ever again?

Do you want to learn the overarching or universal rule to never failing?

It all comes back to how we define failure and what we do when faced with a setback.

Deep down you know this is true: if things don’t work out, for whatever reason, we have failed only if we do not try again. And, sadly, sometimes things don’t work out multiple times in a row.

But boom! All it takes is for us to succeed once and we are seen as a success.

It’s simple. The universal rule to never failing is NEVER GIVE UP!

It really is that simple. As I discuss in my book, Fierce Reinvention, I define failure with a capital “F.” In our journey as leaders we can expect to lowercase fail many times. An uppercase Fail
would take place were we to check out, completely.

For many people the fear of failure holds them back from doing things. At best
such fear is self-limiting, at worst it can be debilitating. And that’s just sad.

What it all boils down to is that we don’t know why we are here, on Earth, but it’s not just to make money or have fun; we are all on rickety little boats that are motoring across the narrow expanse of time that is our lifespan; if we want to be successful then we’ve got to leave a wake behind us; if we take life too slow and steady we don’t create a wake and then what’s the point.

So what’s the answer? The secret to success is the realization that failure isn’t a big deal.

Unfortunately, we tend to get entangled in what we should and shouldn’t do. When we unravel this we formulate constraints on what can and can’t be done. They appear fact-like,
yet they are far from it. They only amount to conversations that we have in our
heads. The challenge is that we are having these conversations at such a rate that they seem to crystallize into facts.

But the silver lining is that as long as the solidifying conversations are driven by
positive, motivating thoughts then they are not a bad thing. It’s when we view fear-induced inner conversations as fact that we limit ourselves.

Be warned that without training and mindfully creating a different set of thoughts we can easily default to that negative conversation.

The truth is that we need to do all we can to banish negative thoughts; we need to do all we can to banish fear and focus on having a positive conversation in our heads. It seems overly simplistic but the cool thing is that we can change reality through the power of what we say to ourselves: as ourpositive thoughts and conversations crystallize into facts, we change reality by having these positive facts guide us, instead of the fearful ones.

You start by imagining a yes when you were expecting a no; you start by acting confident when youfeel nervous; and wham! You can reinvent yourself and become the person you want to be.

Here’s the secret: act like the person you want to be and success will triumph over failure. Remember that success and failure are far from random; they live within the very DNA of our
character and personality; they are expressed through our thoughts and actions.

All in all, we choose which side of the fine line we find ourselves on—success or
failure—by our courage in the face of both adversity and uncertainty and
also how we choose to visualize ourselves.

My new book, Fierce Reinvention: A Guide to Harnessing Your Superpowers for Entrepreneurial and Leadership Success ($11.99 digital, $15.99 print (USD), October 2017) is available from Amazon.

How to Behave Successfully in the Face of Failure

This is Day Seventeen in the 30 Days of Reinvention Video Series [#30DaysReinvention].

Surround yourself with failure and embrace it.


Hey it’s Rand,

Success and failure are far from random.

They live within the DNA of our character and personality.

Success and failure are expressed through our thoughts and actions.

Both success and failure are subjective and depend a lot on  your mindset, your expectations and whether you react positively or negatively to a situation you are presented with.

How does your society define success?

How does your society define failure?

Does your personal definition of success and failure differ from that of your society?

Do you view disappointment as a natural part of expansion?

When you fall short recognise this not as failure, but as an integral part of the cycle and journey to success.

Disappointment is an inevitability if you are courageous enough to moonshot.

When you do fail, make sure you get back on the horse and keep riding.

Success with failure comes down to how you behave in the face of failure.

Failures are a form of feedback. They are never total failures because they show you what you shouldn’t do and what you should do better.

When you fail the first thing you should do is: Celebrate, because you are one step closer to understanding what works and what doesn’t.

And then the second thing you should do is systematise what you do with failures. Create a way of extracting the key learnings from ongoing failures so that they bring you closer and closer to success.

Failure may not be what you wake up every day hoping for, but successful leaders surround themselves with failure and embrace it.


It’s Time! For the Change Your Life Now Giveaway

I’m super excited to announce the start of the Change Your Life Now Giveaway.

Remove what isn’t working for you and emerge stronger and more focused.

Enter to win two books that will trigger your reinvention (Fierce Reinvention by Rand Leeb-du Toit and Option B by Sheryl Sandberg). You will also win two high powered 30 minute coaching sessions with Rand (”Rand is transformational”).

All participants will get access to Rand’s tips and tools to help master the practice of reinventing yourself and being fierce. (Rand sends at most 1 newsletter email per week, and you can unsubscribe at any time.)

Please note this Giveaway is ONLY available to US residents.

How to be Bolder in Your Goal Setting

This is Day Sixteen in the 30 Days of Reinvention Video Series [#30DaysReinvention].

Get both bolder and more granular with your goals.


Hey it’s Rand,

Goals are never set in stone.

With that in mind, I want to dive deeper into your Goal of Consequence.

What would complete reinvention mean to you?

What do you fear the most about completely reinventing yourself?

What steps could you take right now to irreversibly start you on the process of reinventing yourself?

You may need to pause me and have a hard think about this.

Go for a walk or a run, get yourself into flow and let the thoughts flood in.

I’ll see you on the other side.

Welcome back.

So you’ve reset your goal.

Say your new goal out loud.

Do you feel comfortable?

It’s time to make yourself uncomfortable!

What if you were 10 times bolder in your thinking?

What if your goal was 10 times more consequential?

Ratchet that up again: what if you were 100 times bolder in your thinking?

What if your goal was 100 times more consequential?

When you are thinking on this, don’t forget your body.

Does your breathing shift?

Are you leaning forward?

Does your heart rate go up just thinking about it?

If your answer is a resounding “Yes!”

Then lock this in as your true Goal of Consequence.

I want to now get a bit more granular around your goal.

How many people do you want to inspire, with your goal?

And by when?

What kind of behaviour do you want to change or motivate through your inspiration?

What is the transformation you expect in those you inspire?

What would the outcome be for the world when you achieve your goal?

In my book Fierce Reinvention I’ve set out a complete Fierce Operation System that can help you map and monitor your progress in achieving your goals of consequence.

With that in mind let me ask:

What objectives can you set for the next year and for this quarter that will progress you towards achieving your goal?

For each objective, what are the key results that need to happen?

Be both quantitative and bold in determining these key results.

Can you get even more granular? What needs to happen weekly?

And what blocks of activity need to happen on a daily basis to achieve each key result?

Are you afraid of having difficult, confronting conversations?

Picture the scene: you need to confront a colleague, a loved one or a friend about something they’ve done or not done. But you are afraid that the conversation will go badly. They will deny, they will overreact, they will shift the blame to you. And so instead you deny, ignore, and obfuscate that they ever did or didn’t do that for which you need to confront them.

Get this: one of the biggest fears we often encounter as leaders is about having difficult

Astonishing, isn’t it? Perhaps it is due to us having an inbuilt, culturally amplified tendency
to want to avoid conflict. Perhaps it is due to us wanting to avoid those conversations with others, and ourselves, that may be difficult, and in which we may well encounter aggression.

But here’s the thing: when we confront our fears head on—and not displace them onto others through blame, or other avoidance mechanisms—it is easier to be honest.

Think about your interactions over the last few years. Now ask yourself the question: How many fierce conversations can I recall?

The point? For most people, fierce conversations are quite rare.

And what’s worse? We’re often not comfortable with revealing our real selves; we’re often not comfortable revealing our true thoughts in a social or business setting.

The cool thing, though, is that when we come out from behind the mask and speak with honesty and compassion, then we stop fearing difficult conversations.

And even better: this in turn makes it easier for others to be honest with us too.

The end result is the beginning of a more honest dialogue.

So, it all adds up to this, every time you feel that you are being guarded in your behavior, be mindful that this is tantamount to failure. By being overly careful you are postponing the behavior and the
conversation that wants and needs to be taking place.

It’s simple, don’t overthink it. Ask yourself:

• What am I avoiding saying that needs to be said?
• What conversations am I keeping bottled up inside?

To sum up, by having fierce conversations you release any tension that has been rising and you free yourself of the build-up of both emotional and physical toxins.

Find out more about being fierce in my new book, Fierce Reinvention: A Guide to Harnessing Your Superpowers for Entrepreneurial and Leadership Success ($11.99 digital, $15.99 print (USD), October 2017) is available from Amazon and other leading online bookstores.

How to Set Goals of Consequence

This is Day Fifteen in the 30 Days of Reinvention Video Series [#30DaysReinvention].

Create a powerful magnetic attractor to achieve courageous and outrageous goals.


Hey it’s Rand,

The more courageous, the more consequential your goals, the more open to possibility you will be.

Goals of Consequence share a common attribute, courage:  it takes courage not to dismiss Goals of Consequence out of hand as too hard, as too out there.

Compare this usual goal:

  • My goal is to write an article for my local newspaper in the next 3 months

to this goal of consequence:

  • My goal is to write a global best-selling book that is translated into 11 different languages within 12 months.

And this one from the corporate arena:

  • My goal as CEO is to increase the share price by 15 percent over the next 5 years


  • My goal as CEO is to reinvent global transportation over the next 5 years.

Boom, right!

Goals of consequence work because they create a powerful magnetic attractor drawing in others around a focal point of effort.

How do you know when you’ve cracked the formula and created a true goal of consequence?

It should invoke outrage – “But that’s impossible!”

It should generate fear – “Even were that possible, I would be frightened to commit to it!”

And it should transform – “Committing to this goal will totally change the way we do things in ways I’ve yet to process!”

To set your own Goals of Consequence, Ffirstly give yourself permission to dream: forget your current constraints; don’t focus on possible difficulties; focus instead on your dream; and complete these sentences:

“Since anything is possible, I want to achieve …”

“Forget the Nobel Prize, forget an Olympic gold medal. I want to win …”

“Since there are no constraints around me, the limits of my potential are …”

Setting this goal one to two years out my rightly make you anxious. Choose a time frame that let’s you stop worrying about how it might be achieved.

Taking the first steps with a big goal can seem daunting. Ask yourself these three questions to kickstart yourself:

  1. What is the smallest, but most meaningful, step you could make towards this goal this week?
  2. What is the next step that would signal to yourself, and others, that you are serious about this goal?
  3. And lastly, who can help you to take the first steps?

How Death Gives Us More Life: Two Truths to Live By

Fear of death is our greatest fear. It can override everything and it can leave us frozen, like deer in the headlights of life, too afraid to really live large.

Yet we can learn so much from death. In this post I want to share with you two truths that death can bring us:

1. Death provides us with a vital spiritual awakening.

If we have been ultimately present in our lives then death arrives as a welcome friend rather than as an intruder.

We are here: enjoying the day; hanging out with friends; busy on a project at work; or focused on any other every day activity.

And then: we are not.

It is essential that we understand not only that life can end so very quickly, but also that there is not necessarily any logic or reason for death arriving.

We need to be comfortable with this knowledge and have some form of spiritual platform, whether religious or not, that gives us comfort.

2. When death is an integral part of our lives it becomes a wonderful opportunity for expression.

If death is part of our living then when a family member of some other cherished person passes, we find ourselves less prone to resisting death which causes us anguish.

Instead we welcome it with open arms and let our hearts break open wide with love and compassion.

Want to Find and Achieve Your Dream Goals?

Are you sick and tired of all the limitations that are constantly being placed on you: the culture in your work place, the type of job that is right for you, the demand for upbeat posts on social media, the speed you drive at, the long line at the airport check-in?

We’ve all been there.

But here’s the good news. Today is different.


Because in my new book, Fierce Reinvention, I give you unfettered permission to dream: I challenge you to forget any present constraints you may feel; I challenge you to not focus on any likely difficulties that may arise making it hard or impossible to achieve your goal.


Just like that, you have permission to focus on your dream.

Let’s jump right in. Complete the following four sentences as a primer to open your mind to all possibilities and empower you to take your dream further:

  • Forget the Nobel Prize. Forget an Olympic gold medal, I would love to win…
  • Since anything is possible, I want to achieve…
  • Since there are no constraints around me, the limits of my potential are…
  • I feel anxious about setting this goal out one to two years, but if I set it at x years I stop worrying about how it might be achieved.

Now that you’ve set your goal let me ask, “What if you were 10x bolder in your thinking?”

“What about 100x?”

Preferably say your answers out loud.

Now repeat them even louder and more assertively and then capture them in your journal.

Lastly, I want you to imagine that your goal has become a truly viral moonshot goal. It’s magnetic and people are rallying around it.

Let me now ask, “What if you had all the support you could ever need to achieve your goal, what would be possible then?”

What’s stopping you? I’ve given you all the permission you’ll ever need.

For more techniques to find and make your wildest dreams a reality see my new book, Fierce Reinvention: A Guide to Harnessing Your Superpowers for Entrepreneurial and Leadership Success ($11.99 digital, $15.99 print (USD), October 2017), which is available from Amazon and other leading online bookstores.

How to Improve Your Fuel Friction Differential

This is Day Fourteen in the 30 Days of Reinvention Video Series [#30DaysReinvention].

Increase your growth velocity through the optimal mix of fuel and friction.


Hey, it’s Rand

Growth is determined by your mix of fuel versus friction.

The higher your fuel friction differential, the higher your growth velocity.

Let me repeat that:

The higher your fuel friction differential, the higher your growth velocity.

Take talent as an example.

It is an essential area that leaders must focus on in order to generate growth.

Attracting and retaining top talent is a tough thing to do, but you can optimise for this by using the fuel friction differential.

On the fuel side of this equation, the better your ability to attract top talent as fuel, the less you will require process and micro management. By the same token, the more mired you are with process the less likely you will able to retain top talent.

Top talent is a magnet for other top talent, fuelling growth.

On the friction side of the equation, if you are too process heavy and your systems and organization is too bureaucratic, you will have too many frictions for top talent to either want to work with you or stay on board your team.

The good news is that you can iteratively improve the fuel friction differential.

Firstly, either with your entire team, or if you run a larger business, then with your executive team:

For step one, in a weekly session, throw up on a board all the factors that are holding you back and the opportunities your team has to push forward.

In step two, quickly diagnose the current balance of fuel friction forces, then rank each item by its impact and ease of execution.

Give priority to the high-impact, low-difficulty items first.

Spend the next week addressing these forces.

As the fuel friction equation improves you will be set to grow faster.

Thirdly, repeat this process, regularly.

I suggest that the frequency of these meetings should depend on how much growth is a part of your mission critical priorities.

How to Break Free From Constraints

This is Day Thirteen in the 30 Days of Reinvention Video Series [#30DaysReinvention].

Become more mindful of unnecessary frictions.


Hey it’s Rand,

The more fuel you have the greater ability you have to break through inertial constraints, the greater ability you have to overcome roadblocks that can hold you back.

Let’s run through a few question and answer sets to illustrate how this works. You can answer for yourself or for your business.

Do you embrace failure?

Are you A – Failure is never considered a viable option, and I do not encourage a culture of questioning.

Are you B – My culture encourages orthogonal thinking, taking risks, and failure is expected, but this is more talk than walk.

Are you C -My culture encourages orthogonal, out of the box thinking, taking risks, and failure is expected, but this practice is sandboxed to limited groups within my team.

Or finally, are you D – My culture encourages orthogonal thinking, taking risks and failure in all parts of my team.

Here’s another one:

Are your decisions data-driven?

Are you A – I don’t use any machine learning or deep-learning algorithms to make decisions.

Are you B – I use some reporting systems to collate and analyse some data, but decisions don’t hinge on this.

Are you C – Actionable decision-making is driven by the analysis of complex learning algorithms.

Or are you D – I have integrated complex learning algorithms into my activities.

Are you starting to get it yet?

Let’s try another one.

Do you have a mission or meta-purpose?

Are you A – My mission is purely profit-oriented, and based on generating superior products and services.

Are you B – My mission is profit-oriented, and based on generating superior products and services, and also includes a set of core organisational values.

Are you C – My mission is to make a difference for my entire ecosystem of people, be they part of my team, partners or suppliers.

Or are you D – My meta-purpose is to make a difference for the entire planet.

Examples of such a meta-purpose are:

  • Increasing world empathy
  • Organising the world’s information.

How do you rate on this scale?

What is your mission?

What is your meta-purpose?

Let me change tack with another question:

How asset intensive are you?

Are you A – Except for a small number of peripherals, such as printers, all of the assets I use are owned by me.

Are you B – I make use of a limited number of on-demand services, such as cloud computing.

Are you C – On-demand assets and services are used in a number of my activities, such as leasing office space.

Or are you D – On-demand assets and services are used in many of my activities, including mission-critical activities.

Where are you on this spectrum?

Would you consider A to be higher friction than D?

Hopefully you are starting to see a pattern here as I’ve purposefully arranged the answers so that they range from high to low friction: A is higher friction than B; B is higher friction than C; and C is higher friction than D.

Apply this thinking to all of your activities and become more mindful of how many  unnecessary frictions there are that can be removed.