No Joke: How to Earn $1 million in less than 2 weeks

Louis CK has proven that people are willing to pay for quality content, even if it is available freely.

The comedian put out a video of his latest performance at $5 a pop via his website. He then used social media to market it and whammo – in 12 days he amassed a whopping $1 million.

Story via Mashable.

iPhone Gets Kicked Into Orb(it)

Orb Networks has enabled TV on the iPhone. By installing the OrbLive app users can stream any video format to their iPhone.

There are a few hoops to go through before you can stream your favorite basketbal game though:

  • You need a PC or Parallels
  • You need a TV tuner card
  • Your iPhone must be jailbroken.

We understand that iPhone 2.0 will support video – will it go so far as supporting live TV streaming?

Video Comments Du Jour On Metarand

I’m really excited to announce that metarand is one of the first sites to have installed the video comments plugin from Seesmic.

This takes commenting on blog posts to a whole new level of engagement. I look forward to seeing many of you on comment threads from here on in.

Seesmic is currently invite-only and pre launch. However, you can simply set your comments to anonymous. {seesmic_video:{“url_thumbnail”:{“value”:””}”title”:{“value”:”Video Comments Du Jour On Metarand “}”videoUri”:{“value”:””}}}

No friendcaps: “Bluepulse rocks” says Scoble


Bluepulse founder Ben Keighran talks with Robert Scoble about their plans to build the killer app mobile social network in this video interview.

Ben gave an interesting insight into why he moved Bluepulse from Sydney to Silicon Valley:

1. Bluepulse intends running with an ad-supported service model and given that half the world’s media spend is in the US it made sense to “follow the money”.

2. Ben rightly feels that attracting top talent can be a gamechanger. Bluepulse really understands mobile, but he wanted to attract on board the right backend talent and felt the Valley is the best place to do this.

3. His vision is to build a really big company and, realising he would need venture funding to do so, he wanted to get VCs on board who could provide strategic help – he moved to the Valley to source a venture partner who could assist with Bluepulse’s hypergrowth.

Sound reasoning from an exciting company. As you’ll hear in the video, they’ll be making some announcements at CTIA in San Francisco this week.

APML Gets Attention: Newsgator Signs On

It’s a big day in the early life of the Attention Profiling Markup Language and while still a few inflection points short of being a standard, APML is gaining rapid traction: FeedDemon, NetNewsWire and Newsgator Inbox are implementing APML.

A number of other players in the attention profiling arena have also joined the APML working group – Bloglines, Ma.gnolia, Me.dium, Peepel and Talis.

There has been some good coverage of the APML goings on:
Daniela Barbosa
Marjolein Hoekstra
Elias Bizannes
Ross Dawson
Marshall Kirkpatrick

Focusing Attention on the Social Graph

Brad Fitzpatrick has written a comprehensive post regarding the global mapping of everybody and how they are related, aka the social graph.

Alex Iskold has taken a stab at tying the social graph into the attention discussion. His premise being that they are interconnected.

Brad calls for a brokerage-type service that collates attention data from the growing diaspora of social networks and passes it on end-users. It’s an interesting concept and Alex touches on whether a standards based body can fulfil this role. Doing so would require a catalyst – as with many IEEE-like standards this usually takes place when a powerful consortium or grass roots community coalesces with the intent of creating such a standard.

It’s doubtful the individual social networks will be motivated to join such a consortium ad initio. Others will need to take on this mantle and drive it forward.

Google Seeks Your Attention, Or Does It?


According to an unverified, leaked Google video, the search engine giant’s Reader product is intent on recommending feeds to users based on their other activities and previous subs.

Attention economy advocate, Chris Saad, has weighed in on this development here.

While this remains a “purported” move on Google’s part, it would not surprise me at all. Leveraging attention data has been on the cards for a while now. The key moral question remains: will the world’s corporates and, eventually, governments use it for good or as a way of shaping perceptions.

Anyone who has lived through an oppressive regime will readily understand the slippery slope.

Social event streams: are you drinking from the fire hydrant


Distilling pattern recognition depends a lot on one’s ability to let go, open up, become a sponge and absorb. Some of us have an innate ability to do this – no drum beat, ego tap or self promo involved – we just do it.

So it’s interesting when others who feel like they are drinking from the fire hydrant [Dave McLure intimates at this is his awesome post: Facebook = Platform + Graph + Feed. It’s that Simple. (& so am i)] ((raising shields – I ain’t saying Dave is simple here, far from it))  revolt against the constant flow of change.

We saw this today in a riff between Robert Scoble and a few others on Twitter about the concept of “friend” and the ability of people like the Scobleizer to have thousands of friends spread across a panoply of social networking services. Its simple -he can do this and keep up a meaningful relationship with all of them because he is excellent at sifting, analysing and being immersed in the conversation…all at once and all the time – an aysnchronous gush of data.

Remember that you create your social event stream. Here are four ways to ensure your are comfortable with its flow:

1. Constantly evolve your key influencer strategy – who and what matters to you. Think about the main influences that set your career, social, family paths and if needs be formulate these influences into tiers much like you set auto rule for your emails to punch certain folders.

2. Choose your data feeds and social networking platforms wisely. There’s no need to be on every shiny spangled social network. Find one’s that resonate with your key influencer strategy and stick with them.

3. Set your “friend” policy in advance and stick to it. Can anyone be your friend on Facebook. Do you allow anyone to follow your twits. Do you only respond to direct twits. Who will you accept data files from on Pownce.

4. Be asynchronous. Assidously sift your incoming information … its like running, the more you do it the easier it is to get into a groove. And then respond, enter the conversation and engage in dialogue. You make the quality of the water exiting the fire hydrant so much sweeter by doing so.

[Picture courtesy of the awesome Stuck in Customs]

Sport Social Networking – a match made in Australia


Australians are sports nuts. They are absolutely obsessed with the stuff. Any conversation with one of them ultimately leads to a discussion of their favorite team for the weekend’s match, or for Gen Xer’s their son or daughter’s match. Grassroots sport is thriving down under.


So where else but in Australia would the perfect match occur between grassroots sport and niche social networking. A Sydney-based start up, 3eep, is pioneering this space. They’ve teamed up with Kanga Cup, one of the largest youth football tournaments in the world to provide an online community zone for the upcoming Australian event.

Kanga Cup takes place in Canberra between 8-13 July and players, parents and coaches will be able to upload photos and videos and track their team’s progress on special Team Zones.

3eep’s Head of Community Development, Nick Gonios, notes: “This will be a fantastic way for Kanga CUp participants to keep in touch with family, friends and passionate fans back at home, wherever in the world they may be!”

According to Nick, there will also be some eventstreaming taking place via

It’s pleasing to see Australian initiative at work both on and offline.

Guerilla marketing in the age of eventstreaming


Usually watching lifestreaming is anything but lively — the banalities of a San Franciscan startup are only interesting to a very small niche. But yesterday, iPhone Day, was an inflection point.

Many folks chose to jack into the various live videostreams that covered the lead up to and the speedy consummation (in most cases – sorry, Kris Tate) of iPhone mania. Some of these folk were within driving distance, and elected not to get caught up in the frenzied gadgetry. While others were on the other side of the planet.

Hanging out in Bunbury, Western Australia, Duncan Riley tuned in and captured his thoughts on TechCrunch, for whom he writes regularly. Sometimes the clearest view comes from afar, from outside the maelstrom and Duncan hits the nail on the head in his post:

The difference on iPhone Day was that instead of turning to blogs or waiting for the mainstream media to report the facts hours later, we were all able to watch it all in first person. The promise of user generated live media was delivered. The seed of a revolution was planted.

The seed Duncan is referring to is exposure. Thomas Hawk, CEO of Zooomr, has confirmed this view. He notes that as a two person startup they don’t have a big advertising budget. I suspect, like most startups, they don’t have an advertising budget at all. So, together with his colleague, Kris Tate, he set out to cover iPhone Day and as a result promote the Zooomr brand.

His take on this is pure guerilla marketing magic:

…we have to be resourceful as we develop, grow and bring Zooomr to maturity. We have embraced grass roots journalism from the beginning. Blogs, podcasts, videoblogs, social media sites, live casting — all have been used on a shoestring to allow Zooomr to compete with much larger corporations who have at hire some of the finest and most expensive PR agencies in the world.

Zooomr is able to promote like this more than anything because of the generosity of the Zooomr community who understand what we are doing and what Zooomr is all about. Central to the success of yesterday’s launch was that Zooomr stickers were *everywhere*. People were wearing them, they were used as the rope tape to form the entry line into the store. They were prominently featured on CNBC’s coverage of the event. But we never would have had the stickers except for the fact that one of our photographers Randyman generously at his own expense printed up 500,000 of them for us.

The message here for brand developers worldwide is “be resourceful and be noticed” – exposure is there for the taking.

Photo courtesy of Thomas Hawk. Yes, it was chosen intentionally – capturing Kevin Rose and crew outside the Palo Alto Apple store on iPhone Day using Robert Scoble’s Nokia N95 …poetic justice.