The entertainment industry has to date taken somewhat of a field of dreams approach to creating content – build it and they will come.
But Google, which up until this point has avowed not to be a content player, is taking a different approach that leverages its existing adsense infrastructure beautifully.
Rather than creating a new comedy series and hoping the audience will come, Family Guy creator Seth MacFarlane has teamed up with Google to distribute his new comedy series exclusively via the web.
Seth MacFarlane’s Cavalcade of Cartoon Comedy will be syndicated to sites that are determined by the Adsense system to be the right profile for the demographic the series is targeted at. Cavalcade video clips, with a variety of pre-roll, banner and other ad formats will be streamed instead of static Adsense ads.
This Google Content Network is both a brilliant way of leveraging an existing infrastructure and a great example of a distributed content model at work.
[via NY Times]