Here’s a great video from the team at Magic Leap showing the promise of AR, finally:
Creating a strong vision (excuse the pun) of the future is a powerful way of focusing the mind on achieving a goal. This video portrays one view of how we may interact with augmented reality and bionic vision in the future:
I wrote last year before about BART ( the Bay Area rapid transport train service) as an early adopter of social technologies. In that instance it related to their partnership with Foursquare to encourage use of their service.
BART is again in the news as an early adopter. This time it’s in relation to AR ( augmented reality). They have partnered with Junaio to integrate transit data, which includes station locations and arrival times into a channel on the Junaio AR platform.
This means that next time you are in the Bay Area and need to find the nearest BART station you can simply point your iPhone to receive directions to it as well as getting easy access to a list of estimated arrivals for trains coming into that destination. Once you come out of any of the BART stations you will also be able to see recommendations left by other users for cafés, restaurants or shops in that area.
Junaio is launching its 2.0 augmented reality platform at South by Southwest in Austin next week.
If you haven’t seen the promise of Augmented Reality for marketing purposes, this video from Sky’s Technology Unplugged Show will get you up to speed:
The team at Seggr spends a lot of time talking to key influencers at the nexus between technology and business from around the world.
From our unique position, we use our pattern recognition skills to detect and track emergent trends. As we move into the season of giving we wanted to share with you what we see as our Top Eight focus points for 2010:
1. Influence emerges as the universal currency.
2. Personal privacy gets redefined by forces like locational tagging and the intention web.
3. More mobile social business, more game mechanics.
4. Exclusive, velvet rope social networks emerge from the shadows.
5. Augmented Reality begins to move beyond its cool cache and provide real value.
6. Digital curation takes social deep and narrow: laser focusing the firehose.
7. Enterprise speeds up: brands unshackle themselves from ad agencies and get proactive in real time, through microtargeting and deeper, contextual engagement.
8. Social media monitoring standardizes and commoditizes through the emergence of dominant, open platforms and become actionable.
[Picture courtesy of tomhide]
In talking about augmented reality and technology in general, science fiction writer Bruce Sterling drops a classic line:
The failures are more interesting than the successes. They serve as a kind of negative space for what’s possible and what’s not possible.
He goes on to talk about the current status of augmented reality – it’s still in the hands of artists, non profits and scientists…a phase filled with “raw possibility”, not tempered by the constraints of quarterly targets and profit. We’ll dwell in this arena for a while yet…
Watch the entire session with Bruce below – it holds some fantastic footage of giant AR projections, or cut to 4.20 or so for his nugget of wisdom.