How to Set Goals of Consequence

This is Day Fifteen in the 30 Days of Reinvention Video Series [#30DaysReinvention].

Create a powerful magnetic attractor to achieve courageous and outrageous goals.


Hey it’s Rand,

The more courageous, the more consequential your goals, the more open to possibility you will be.

Goals of Consequence share a common attribute, courage:  it takes courage not to dismiss Goals of Consequence out of hand as too hard, as too out there.

Compare this usual goal:

  • My goal is to write an article for my local newspaper in the next 3 months

to this goal of consequence:

  • My goal is to write a global best-selling book that is translated into 11 different languages within 12 months.

And this one from the corporate arena:

  • My goal as CEO is to increase the share price by 15 percent over the next 5 years


  • My goal as CEO is to reinvent global transportation over the next 5 years.

Boom, right!

Goals of consequence work because they create a powerful magnetic attractor drawing in others around a focal point of effort.

How do you know when you’ve cracked the formula and created a true goal of consequence?

It should invoke outrage – “But that’s impossible!”

It should generate fear – “Even were that possible, I would be frightened to commit to it!”

And it should transform – “Committing to this goal will totally change the way we do things in ways I’ve yet to process!”

To set your own Goals of Consequence, Ffirstly give yourself permission to dream: forget your current constraints; don’t focus on possible difficulties; focus instead on your dream; and complete these sentences:

“Since anything is possible, I want to achieve …”

“Forget the Nobel Prize, forget an Olympic gold medal. I want to win …”

“Since there are no constraints around me, the limits of my potential are …”

Setting this goal one to two years out my rightly make you anxious. Choose a time frame that let’s you stop worrying about how it might be achieved.

Taking the first steps with a big goal can seem daunting. Ask yourself these three questions to kickstart yourself:

  1. What is the smallest, but most meaningful, step you could make towards this goal this week?
  2. What is the next step that would signal to yourself, and others, that you are serious about this goal?
  3. And lastly, who can help you to take the first steps?

How Death Gives Us More Life: Two Truths to Live By

Fear of death is our greatest fear. It can override everything and it can leave us frozen, like deer in the headlights of life, too afraid to really live large.

Yet we can learn so much from death. In this post I want to share with you two truths that death can bring us:

1. Death provides us with a vital spiritual awakening.

If we have been ultimately present in our lives then death arrives as a welcome friend rather than as an intruder.

We are here: enjoying the day; hanging out with friends; busy on a project at work; or focused on any other every day activity.

And then: we are not.

It is essential that we understand not only that life can end so very quickly, but also that there is not necessarily any logic or reason for death arriving.

We need to be comfortable with this knowledge and have some form of spiritual platform, whether religious or not, that gives us comfort.

2. When death is an integral part of our lives it becomes a wonderful opportunity for expression.

If death is part of our living then when a family member of some other cherished person passes, we find ourselves less prone to resisting death which causes us anguish.

Instead we welcome it with open arms and let our hearts break open wide with love and compassion.

Want to Find and Achieve Your Dream Goals?

Are you sick and tired of all the limitations that are constantly being placed on you: the culture in your work place, the type of job that is right for you, the demand for upbeat posts on social media, the speed you drive at, the long line at the airport check-in?

We’ve all been there.

But here’s the good news. Today is different.


Because in my new book, Fierce Reinvention, I give you unfettered permission to dream: I challenge you to forget any present constraints you may feel; I challenge you to not focus on any likely difficulties that may arise making it hard or impossible to achieve your goal.


Just like that, you have permission to focus on your dream.

Let’s jump right in. Complete the following four sentences as a primer to open your mind to all possibilities and empower you to take your dream further:

  • Forget the Nobel Prize. Forget an Olympic gold medal, I would love to win…
  • Since anything is possible, I want to achieve…
  • Since there are no constraints around me, the limits of my potential are…
  • I feel anxious about setting this goal out one to two years, but if I set it at x years I stop worrying about how it might be achieved.

Now that you’ve set your goal let me ask, “What if you were 10x bolder in your thinking?”

“What about 100x?”

Preferably say your answers out loud.

Now repeat them even louder and more assertively and then capture them in your journal.

Lastly, I want you to imagine that your goal has become a truly viral moonshot goal. It’s magnetic and people are rallying around it.

Let me now ask, “What if you had all the support you could ever need to achieve your goal, what would be possible then?”

What’s stopping you? I’ve given you all the permission you’ll ever need.

For more techniques to find and make your wildest dreams a reality see my new book, Fierce Reinvention: A Guide to Harnessing Your Superpowers for Entrepreneurial and Leadership Success ($11.99 digital, $15.99 print (USD), October 2017), which is available from Amazon and other leading online bookstores.

How to Improve Your Fuel Friction Differential

This is Day Fourteen in the 30 Days of Reinvention Video Series [#30DaysReinvention].

Increase your growth velocity through the optimal mix of fuel and friction.


Hey, it’s Rand

Growth is determined by your mix of fuel versus friction.

The higher your fuel friction differential, the higher your growth velocity.

Let me repeat that:

The higher your fuel friction differential, the higher your growth velocity.

Take talent as an example.

It is an essential area that leaders must focus on in order to generate growth.

Attracting and retaining top talent is a tough thing to do, but you can optimise for this by using the fuel friction differential.

On the fuel side of this equation, the better your ability to attract top talent as fuel, the less you will require process and micro management. By the same token, the more mired you are with process the less likely you will able to retain top talent.

Top talent is a magnet for other top talent, fuelling growth.

On the friction side of the equation, if you are too process heavy and your systems and organization is too bureaucratic, you will have too many frictions for top talent to either want to work with you or stay on board your team.

The good news is that you can iteratively improve the fuel friction differential.

Firstly, either with your entire team, or if you run a larger business, then with your executive team:

For step one, in a weekly session, throw up on a board all the factors that are holding you back and the opportunities your team has to push forward.

In step two, quickly diagnose the current balance of fuel friction forces, then rank each item by its impact and ease of execution.

Give priority to the high-impact, low-difficulty items first.

Spend the next week addressing these forces.

As the fuel friction equation improves you will be set to grow faster.

Thirdly, repeat this process, regularly.

I suggest that the frequency of these meetings should depend on how much growth is a part of your mission critical priorities.

How to Break Free From Constraints

This is Day Thirteen in the 30 Days of Reinvention Video Series [#30DaysReinvention].

Become more mindful of unnecessary frictions.


Hey it’s Rand,

The more fuel you have the greater ability you have to break through inertial constraints, the greater ability you have to overcome roadblocks that can hold you back.

Let’s run through a few question and answer sets to illustrate how this works. You can answer for yourself or for your business.

Do you embrace failure?

Are you A – Failure is never considered a viable option, and I do not encourage a culture of questioning.

Are you B – My culture encourages orthogonal thinking, taking risks, and failure is expected, but this is more talk than walk.

Are you C -My culture encourages orthogonal, out of the box thinking, taking risks, and failure is expected, but this practice is sandboxed to limited groups within my team.

Or finally, are you D – My culture encourages orthogonal thinking, taking risks and failure in all parts of my team.

Here’s another one:

Are your decisions data-driven?

Are you A – I don’t use any machine learning or deep-learning algorithms to make decisions.

Are you B – I use some reporting systems to collate and analyse some data, but decisions don’t hinge on this.

Are you C – Actionable decision-making is driven by the analysis of complex learning algorithms.

Or are you D – I have integrated complex learning algorithms into my activities.

Are you starting to get it yet?

Let’s try another one.

Do you have a mission or meta-purpose?

Are you A – My mission is purely profit-oriented, and based on generating superior products and services.

Are you B – My mission is profit-oriented, and based on generating superior products and services, and also includes a set of core organisational values.

Are you C – My mission is to make a difference for my entire ecosystem of people, be they part of my team, partners or suppliers.

Or are you D – My meta-purpose is to make a difference for the entire planet.

Examples of such a meta-purpose are:

  • Increasing world empathy
  • Organising the world’s information.

How do you rate on this scale?

What is your mission?

What is your meta-purpose?

Let me change tack with another question:

How asset intensive are you?

Are you A – Except for a small number of peripherals, such as printers, all of the assets I use are owned by me.

Are you B – I make use of a limited number of on-demand services, such as cloud computing.

Are you C – On-demand assets and services are used in a number of my activities, such as leasing office space.

Or are you D – On-demand assets and services are used in many of my activities, including mission-critical activities.

Where are you on this spectrum?

Would you consider A to be higher friction than D?

Hopefully you are starting to see a pattern here as I’ve purposefully arranged the answers so that they range from high to low friction: A is higher friction than B; B is higher friction than C; and C is higher friction than D.

Apply this thinking to all of your activities and become more mindful of how many  unnecessary frictions there are that can be removed.



What’s Really Holding You Back From Greatness?

There seems to be an all too common theme I’m seeing these days. People know subconsciously that they need to make radical changes in their lives, but then their egos talk them out of it and they revert to form.

Change takes courage, change takes a different attitude.

This is why I advocate adopting fierce reinvention, or something similar, as your mantra for change.

Let me give you a recent case study. Markus has spent the last decade and a half getting up at 4am, kissing his sleeping children on the forehead and then hitting the road to get to his business. He works the corporate treadmill solidly until late in the evening. He repeats this every day of the week and his business is thriving. On weekends family time is sacrosanct.

But here’s the thing: his business isn’t scaling and he cannot take his eye off it for more than a minute. Over the years he has tried a few different angles to introduce scale and reduce frictions. He diversified from being purely services-based and introduced a product line that leveraged his strong brand. But without the resources to market this product it hasn’t progressed beyond a novelty. He’s diversified his personal asset base, but the upside hasn’t eventuated.

He admits he has no real strategy, plan or goal in place. And frustratingly, every time he tries something innovative he quickly gets pulled back into the day to day of his current business.

He recently bought himself a luxury motor vehicle as a reward for his years and years of hard work. He feels guilty driving it.

A couple of weeks ago Markus woke in the middle of the night with pains in his chest. He was terrified he was having a heart attack. Death felt imminent, but he convinced himself it was an anxiety attack due to the pressures he is under. He didn’t go for a medical check up, yet was sufficiently shaken up to give his wife a brief on what to do with his estate should he die.

And then he went back to the corporate treadmill. He convinced himself that he is in control; he will consider making a New Year’s resolution to bring changes to his life.

What would you do in Markus’s situation?

I put this question to Hamish Thomson from Priority Advisory Group. His answer:

Markus should take a step back to evaluate. Changes are necessary, he knows this.

Being fierce resonates with him. If he is going to implement changes that can improve his relationships, business, health, why would he wait?

It doesn’t make sense to say I’ll be fierce next week (or in January), or I’ll be slightly fierce today.

Fierce implies urgency.

How to Create a Growth Engine

This is Day Twelve in the 30 Days of Reinvention Video Series [#30DaysReinvention].

Achieve exponential growth by adding fuel and removing friction.


Hey it’s Rand,

The world around you is changing constantly, and today the rate of change seems to be accelerating.

How do you feel about yourself in the middle of all this change?

Are you personally growing or do you feel like you are stagnating?

What does growth mean for you?

I like to think of growth in very simple terms and have developed a Growth Algorithm which you can use to achieve exponential growth. It works like this:

[ Growth involves adding fuel and growth involves removing friction. ]

What ways are you currently adding fuel and removing friction in your life and business?

Do you have a strong support group around you?

Do you attract top talent to align with your activities?

These are 2 examples of adding fuel.

How have you organised your various activities?

Is there a smooth and efficient fluidity between them or are they all over the map?

How well do you manage the people who are assisting you?

How do you motivate and incentivise them to give of their best?

These are examples of removing friction.

In addition to thinking from a fuel/friction perspective, another way of organising your growth-related activities is to divide them into aspirational and operational activities.

Aspirational activities are higher level and include developing a strong sense of what direction you are headed in so that you can always determine whether anything you are doing is directionally-correct. This helps you to measure progress and inspire others to assist you in achieving your goals.

Operationally there are three main levers: engagement, execution, and finances.

The more engagement you have the more efficient your execution and the more financial resources you have at hand the more you can grow your influence base.

Taken together all these activities give you an extremely powerful growth engine

Are you ready to rev your growth engine?

How to Quieten Your Mind

This is Day Eleven in the 30 Days of Reinvention Video Series [#30DaysReinvention].

Build a meditation practice and align your body and mind.


Hey it’s Rand,

Our monkey minds constantly barrage us with negative chatter:

“I’m not good enough”

“She will let me down”

“Who is this guy?”

But by asking yourself, “What do I need to prove?”

And by realising that there is nothing to prove to your inner self, to your observer, you significantly reduce that internal dialogue, that monkey mind chatter and you will begin to convert  the negativity into positive, connective, universal thoughts that transcend the need to prove yourself to others and to society at large.

So much of our time is taken up with distracting thoughts that leave us in a fractured state of mind. Off-task thinking and mind wandering both increase that mindless chatter.

So what can we do to keep ourselves on task and aligned?

The answer is Meditation. It is fantastic for bringing your mind back into focus.

Think of meditation as the practice of aligning mind and body. It is less about switching off all your thinking and more about relaxing with your thoughts: acknowledging them without judgement and letting them pass through you without trying to hold onto them.

Your to-do list will still be there when you finish meditating, but during your meditation practice you need to be fiercely gentle with yourself, noticing thoughts and feelings but not acting on them.

In meditation you will acknowledge a thought and then let it pass through your mind, comfortable that it is something you can take care of after you finish your session.

Shifting from your everyday dream-like wandering to a more focused state, you substitute the chatter of your discursive mind with another, more calming object of attention. This could be your breath, or it could be a chanted mantra.

A meditation practice allows you to see the gap that exists between your everyday narrative, your story, and what manifests once you quiet down all the chatter and achieve relative stillness.

How to Centre Yourself

This is Day Ten in the 30 Days of Reinvention Video Series [#30DaysReinvention].

Create behaviors and patterns that become your soul habits.


Hey its Rand,

The end result of a deep, contemplative self-inquiry is the release of emotions, fears, feelings and thoughts that may have been swirling around for years, if not decades.

You may feel the shift within you as you transition from draining habits that have weighed you down into more aligned and energy-generating patterns.

What are your current rituals for connecting to and centering yourself?

What things do you do that fuel your energy?

What things do you do that nourish your deepest self?

How do you create moments of pause during your day?

As you unpack who and what you want to be in the world, I suggest you devise a set of daily, weekly and monthly patterns that fit with your reinvention.

These are your soul habits and could include listening to more music that stimulates your flow state; it could also include regular walks or runs through a nearby forest, on your local beach or around an oval.

Your aim at this point is to turn these activities into instilled behaviours.  You can achieve this by doing them on a daily and or weekly basis

Your aim is to be prepared for that inevitable moment when your life gets busy or crazily complicated.

At such a time we usually prioritise tackling whatever crisis has come up and our intentions to exercise more, be more mindful, eat healthier get dropped quicker than you can say “New Years Resolutions”.

Now you will be armed with a newfound resilience so that you’ll be able to handle those tough moments with ease and maintain your soul habits.

In later videos I’ll talk through how you can map these soul habits  onto the Fierce Operating System so that you get even greater alignment and grow your familiarity with your new behaviours.