Big Data: Have You Carved Your Dugout Canoe?

Technology pioneer George Dyson spoke to the Long Now Foundation this week in San Francisco about “The Digital Universe And Why Things Appear To Be Speeding Up”.

His first nugget was that at the dawn of the digital universe over 60 years ago it was all of 5 kilobytes in size. In todayspeak that’s about half a second of MP3 audio! It’s purpose was as far away from making music as you could imagine. It was set up to design hydrogen bombs.

Fast forward and as the digital footprint expanded exponentially, its acceleration became reflected in the self replication of computers: the pace today is 5-6 trillion connected resistors being added per second.

George used a brilliant analogy, that as a long time waterman resonates with me – as a kayak builder, he initially emulated the wood-scarce Arctic natives to work with minimum frame inside a skin craft. But (today, we are) in the tropics, where there is a surplus of wood, natives make dugout canoes, formed by removing wood.

According to George, “We’re now surrounded by so much information we have to become dugout canoe builders. The buzzword of last year was ‘big data.’

Stewart Brand, from the Long Now Foundation, defines the situation today as: Big data is what happened when the cost of storing information became less than the cost of throwing it away.

Have you started carving your canoe yet?

FounderTalk: Pic-See’s Yen Lim discusses apps with a purpose

Pic-See

Sydney-based Yen Lim has developed Pic-See, an incentive-driven visual communication system for children with early learning needs. She was inspired to embark on this journey by her experience working with a 3 year old boy with autism while she was completing her Honours Degree in Psychology at The University of Sydney.

As a passionate psychologist she believes that research and technology can, and should, be integrated into widely accessible solutions that improve quality of life. Through this filter she observed how special needs teachers were taking many hours to source and create libraries of visuals to use in day-to-day therapy. It struck her that there must be thousands of parents, carers, teachers and therapists around the world laminating paper-based visuals and she thought, “Surely, there has to be an easier way!”

This is so often the catalytic event that launches entrepreneurs into action!

The original concept behind Pic-See was to make it easier to construct and implement visuals, so valuable time and energy would not be wasted. Yen felt that time should rather be invested in what matters most to dedicated parents, teachers and therapists, namely engaging and connecting with those they care for.

In developing Pic-See Yen wanted to utilise touch-screen technology to reduce the long-term labour-intensive, environmental and monetary costs associated with producing visual communications systems.

Pic-See not only replaces outdated paper-based systems, but also captures the imagination of users to make visually-based learning fun. The app is packed with images and animations designed by graphic artists, purposely created sound effects to enthral users, an drag-drop interface to build visual sequences, the ability to customise visuals with imported images, the ability record audio to promote verbal communication skills, an emotions centre, a choice board, and a data centre to capture the achievements of users and areas in need of further development.

 

Yen’s key lessons learned in embarking on this adventure are:

  •  It’s a full time job. Surround yourself with people who can help.

What she thought would be a straightforward app to develop, soon turned out to be a highly complicated technical project. Being new to the world of entrepreneurship she had a steep learning curve. She says, “Be prepared to dedicate yourself as it’s a full time job. Surround yourself  with people who can make the journey easier. If I could go back in time, I would definitely seek out a mentor who can guide me through the app space and the broader ecosystem, not just to survive but to thrive.”

  • Once the app is developed it’s just the beginning

The market moves quickly. App-spaces are dynamic environments. You have less than 18 months to take your product to launch, listen and respond to the ecosystem, keep your ideas fresh and turn your brand into a household name. This is a process that requires time, perseverance, a lot of hard work and a willingness to venture into the unknown.

  • Marketing is everything

A strategic marketing plan is essential. It’s one thing to have a great product, but if no-one is benefiting from it your app can get swept away by a flooded market.

  • You need  a strong business model

Thomas Edison said, “Many of life’s failures are people who did not realise how close they were to success when they gave up.” Having a great idea for an app is definitely the first step, but deciding to take the plunge, backing yourself and growing a startup, is arguably the most difficult. A strong financial and business plan is needed for your idea to realise its true potential.

  • Secure funding

Passion has driven the development of this app. Yen invested her personal funds into Pic-See. She strongly suggests seeking government grants (if available) and skilling up on how to approach investors.

Predictive Analytics: A Discussion With IBM’s Ginni Rometty

IBM’s Chairman, President and CEO Virginia Rometty has given a very interesting talk about predictive analytics and the nexus of forces, to use a term coined by Gartner (the convergence of social, mobile, information and the cloud).

The talk took place in New York last week at the Council of Foreign Relations 2013 Corporate Conference.

The key take out for me was Ginni’s reference to “data as the next natural resource” and that the winners in utilising this resource base – think of them as the modern (data) miners – will be those companies who embrace three driving principles the best.

The three principles are that data will:-

1. change how you make decisions;

2. change how you in fact create value; and

3. change how you deliver value.

With that teaser I now strongly recommend you watch the video:

And here is a transcript of the discussion.