Whether you are designing a school cafeteria menu to more healthily “shape” a group of obesity-prone schoolchildren or are formulating the strategy for a multinational, persuasive techniques and behavioral design can go a long way towards assisting you achieve optimal goals.
Here are two videos that are well worth watching on this fascinating area. The first, a TedX talk by Simon Sinek, focuses on the cognitive elements. The second, by Rob Girling, delves into the design side in more depth. Enjoy!