The Amazing Foursquare Race

Endemol USA has levelled up to become the mayor of reality TV.

According to Variety, they are partnering with Foursquare to created a new show that is “likely to have an ‘Amazing Race’-style competitive element, in which participants travel to various sites.”

This could signal a deeper level of engagement between users of emerging technology and television programming. For example, a Foursquare user could leave clues for participants in the race at various locations. Or users could vie for the right to be mayor of a venue that racers must check in at and be the local person greeting them as they come running through the venue.

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