Over at The Next Web, Kim Heras has done a fun interview with me on the connection between surfing and technology.
In it I discuss the need for more leading brands and success stories to flow from the Australian tech and sporting industries.
There’s a key quote from the piece I particularly want to repeat:
One area that I am really excited about in the surf arena right now is the scale at which stand up paddlesurfing is taking off – it’s the fastest growing water sport on the planet and there is a lot of tech experimentation around shapes and materials for both surfing and racing as well as with boards, paddles and clothing, not to mention tapping into social media to grow awareness and participation for the sport.
I am really interested in exploring the creation of a world class Australian SUP/sport brand – it’s an exciting time.