Cluetrain Manifesto, A Decade Later

Ten years ago the Cluetrain Manifesto emerged as the voice of the Internet, coalescing the pioneers who were forging the links into this brave new world of connectivity.

Ten years ago I was one of the signatories to the manifesto. Here’s what I had to say at the time:

The language of humanity, our collective consciousness, is what is driving the Internet forward to beyond the hype – may your train continue to lay down the tracks.”

It’s quite a wonderful feeling to take a moment and pause in my/our journey. We’ve come a hell of a long way. I remember the first time I dialled into this thing called the World Wide Web – from a terminal at the University of Cape Town, on the slopes of Table Mountain. I remember buying my first book from Amazon and being enthralled when it arrived. I remember hacking together my first webzine and the feeling of endless possibility when I started getting comments from people all around the world. I remember the joys of investing into what seemed like crazy ideas to many of my colleagues and watching those turn into thriving businesses and I remember watching a few flame out brilliantly too!

Ten years on where are we? The first rickety tracks are well and truly laid – I still order books through Amazon, buy and sell through eBay and talk to friends and colleagues via Internet telephony, but I do these as second nature now.

We are now also beginning to not only grasp, but utilise our collective consciousness through real time tools such as Twitter.

But there is still so much more. For example, I am currently assessing the educational sector and see so much opportunity for improving how we teach, how we learn. More on that in another post.

That’s about as much time as I currently have for a pause, now to get on with the future…

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