Two of the most powerful tools for currently mapping how humanity thinks are Google Trends and Twitter Search.
I whipped up an analysis of Google versus Twitter on Google Trends and the result put Twitter far ahead in our collective consciousness. This is a really useful tool for tracking across a timeline, with clear pointers to inflection points, but it does nothing for point of origin or realtime tracking.
This is where Twitter’s Search function shines. I did an exercise last week in which I tracked a number of key words on Twitter. “jobs” not surprisingly brought up a bunch of results, mainly from job board feeds, “Sydney” alerted me to a number of interesting events taking place in the city, but the clear topic du jour was the “iPhone” – the amount of traffic on Twitter related to this device was enormous.
Imagine if we could mash up these two tools, and extend their reach beyond Twitter’s audience – this would be an extremely powerful way for marketers, politicians and many others to map our minds.
Hattip to Erick Schonfeld for getting me thinking about this.