Wouldn’t it be great if you could take a picture of a book someone is reading in your local coffee shop and before the sugar sinks into your cappucino you have all the data on it and where you can buy it.
Or similarly, what if you could snap a billboard as you hurtle down the 101 (preferably with someone else driving) and before you reach your destination you’ve already pulled up more details on the concert being advertized and bought tickets.
Palo Alto-based SnapTell has the solution. Their image matching technology handles real life photos snapped on the majority of cell phones and parses these against a growing database of products. They are also able to extract text from pictures and use this to drive search.
The company has recently launched an iPhone app – read Jason Kincaid’s review.