Web Advertising Rates Cross The Rubicon
Ad-optimizer, The Rubicon Project has reported that CPMs dropped by 11% from Q2 to Q3 across their advertiser and publisher networks.
Nicholas Carlson, writing for the Silicon Alley Insider notes that:
Particularly hard hit: social networks (down 3% q/q), young adult (down 8% q/q), music and entertainment sites. News and reference sites actually saw a 36 percent increase.