Social Network User-Placed Videos Get Auditude With MySpace and MTV

Palo Alto-based Auditude is a startup focused on identifying videos, and parts of videos, uploaded to the web and then overlaying ads within these clips. They’ve amassed a database of over 250 million videos and 4 years of TV content and have now done a deal with MySpace and MTV that will allow these parties to monetize the videos being uploaded by MySpace users.

As MySpace’s president of sales and marketing is quoted as saying in the LA Times, “This is a game changer.”

No longer are the content players swimming against the tide – if this holds as a precedent, we should see a complete about face and some strong strokes as they all try to pull ahead in the race to monetize their content.

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