According to research carried out in Q2’08 by ABI Research, as high as 46% of the people who visited online social networks also visited mobile socnets. Of this nearly 70% visited MySpace and 67% Facebook. No other online social networks came near these figures.
What this shows is that firstly, there is a big gap between the market leaders in this space and anyone else, and secondly the hurdle for consumers to jump to specialist mobile socnets versus crossing over their online networks onto the mobile platform is very high.
I wonder how the adoption curve is trending for mobile socnets at the moment? Silicon Valley VCs have made bets on players like Bluepulse and Mig33, both of whom I’ve covered extensively. Combined with the excellent web browsing capabilities on handsets like the iPhone, is there a place for mobile only social networks?