Google Gets Customer Satisfaction, E-Business Benefits

Google’s customer satisfaction rating in 2008 has leapt 10% on the back of its transition from a search engine to a full service portal, according to a report from the University of Michigan.

The annual e-business report measures the ACSI (American Customer Satisfaction Index) and Google achieved 86 on the 100-point scale, one of the top ratings for any service company.

Not surprisingly, though, MSN and Yahoo lagged with an unchanged rating and a 3% fall respectively.

You can download the report here.

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