The Future of Media is Salient

I went along to Ross Dawson’s Future of Media Summit yesterday. Kudos to Ross for pulling off what appeared to be a seamless transcontinental event.

My only piece of event-management related feedback is that in keeping with the culture of participation theme running through the media these days it would have been good to have had a roving camera and/or pans so that the audience in Sydney could see and engage with the audience in Mountain View.

To some degree this was achieved in true guerilla-style by the uber presence of Phil Morle’s conference chaser. His chaser approach is to hook up ustream to tangler to create a livestream of an event together with a rich seam of commentary. He did this to great effect at the Sydney MySpace Developer Platform launch a few months back and again yesterday.

Yesterday however, the chaser took a cool twist. Phil was located near the back of the room in Sydney and wasn’t getting good video. So he tapped into the video feed from Stilgherrian, who was seated near the front and mixed this with his audio on ustream.

My biggest take away from the time I spent at the event was captured in a comment by Mark Pesce – “Content requires Salience”. I’ll let you ruminate on that for a while.

Stephen Collins has a great wrap up of the event.

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2 thoughts on “The Future of Media is Salient

  1. Pingback: A Future for TV: The Collaborative Crowd? at Phil Morle

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