Social Media Ventures: DCM Dishes $35M To RockYou

Following on from a recent $1M bridging round, RockYou has raised a $35M Series C from DCM.

This puts them back into the same league in the social media appspace as Slide, which raised $50M earlier in the year.

Mashable notes that RockYou, which has 2.7bn page views a month across its network, will use this funding to boost its monetization capabilities through engagement-based advertising.

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