Michael Arrington has uncovered a very interesting Mozilla project that may change the way we perceive web analytics.
It seems like everyone has a “Data” project these days, but stick with me on this.
Mountain View-based Mozilla plans to track Firefox user habits on an anonymous, opt-in basis. The expected sample size is expected to provide a more accurate understanding of web traffic than the incumbents (Alexa, Google Analytics, Hitwise and Quantcast).
This is a move I welcome and would strongly support Mozilla prioritising this project up and when it releases, will urge other Firefox users to opt-in.