Buzz, Traffic and the Techmemeffect: Key Ways To Grow Your Blog Presence

Ryan Spoon has a great piece in which he analyzes the effect of getting your blog post onto the main page of Techmeme versus other social news sites like Digg, Reddit and StumbleUpon.

It’s highly recommended reading for anyone interested in growing their blog presence through the Techmemeffect – delivering strong traffic from highly engaged and relevant readers.

Techmeme’s founder, Gabe Rivera, constantly tweaks the algorithm of what types of site get coverage so it’s no given you’ll get featured, but if you do: make sure your servers are up to it.

For example, he recently tuned down the amount of Techmeme time gadget blogs were getting. This has caused TechCrunch and ReadWriteWeb, which both constantly feature at the top of the Techmeme leaderboard, to get a lot more traffic.

The takeout – get your blog posts onto Techmeme if you want to drive up your traffic.

Another way to increase your blog presence is through programs like Yahoo! Buzz. It’s similar to other social news aggregators – with set topics and features like Buzz up!, which allows readers to vote a story up the popularity rankings. The key benefit though, is that your post can end up on the Yahoo! home page – which will drive a ton of traffic to your blog.

[Picture courtesy of Mazda6 (Tor)]

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3 thoughts on “Buzz, Traffic and the Techmemeffect: Key Ways To Grow Your Blog Presence

  1. As I mentioned on Twitter, I saw no traffic spike from my (single) Techmeme linking. In fact, I received a grand total of 1 visitor from Techmeme.

    It was for my Phishing Fools about OAuth and phishing behaviour patterns. My post was the lead ‘discussion’ article on Techmeme (as in the first linked under the article ‘defining’ that segment of Techmeme news).

    This is isolated data, and I’m sure it’s not representative, but here’s why I find it interesting. That article was also linked by Jeremy Keith on his blog, Adactio, and by Marshall Kirkpatrick in a ReadWriteWeb article.

    I got 1 visitor from Techmeme, 37 from RWW and 300-odd from Adactio.

    That has to be about audience relevancy.

    Ryan Spoon failed to point out the importance of what audience you want, and you’ve done the same. You mention ‘highly engaged and relevant readers’ in your post above. That’s only true of Techmeme if your blog is focused on the meta-discussion around startups and Silicon Valley. Yours is, pretty much, so it probably works for you?

    (although I note that this post is not listed under the discussion for Ryan Spoon’s post – no other posts there either)

    Or do you just expect that anybody reading this would have the same objective for their blog as you do? Am I the lone exception in your readers?

  2. Thanks for sharing this Lachlan. It seems your experience is at the opposite end of the spectrum to Ryans.

    I invite others to share their experiences and will certainly monitor this closely.

    Yes, I did make an assumption about my audience and the focus of metarand is as you describe it – I could’ve explicitly pointed this out, but decided not to let it be implied from the context.

  3. Here’s some other data if this helps. I’m thinking of pulling it together because the data on the traffic genuinely is interesting. I just happened to write a good piece that people liked, and what drove the traffic surprised me.

    I posted it at 1am on Christmas night (well boxing day), and woke up to dozens of comments in the moderation queue. I thought people would have switched off to celebrate Christmas but clearly not because over two days alone I received 4000+ unique visitors, of which about 40% were from Techmeme (Hackernews narrowly beat Techmeme). It dropped off later on, but it was picked up by other sources, which shows an indirect influence of Techmeme.

    I was about half way down the page, but I stayed up there for about a day. http://www.techmeme.com/081225/h1850

    I guess it’s a particular audience. What though, I have no idea!

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