Cox Confirms Acquisition of Adify Ad Network

Cox Enterprises has confirmed that it has acquired vertical online advertising network company, Adify Corp.

Adify provides Build Your Own Network technology, which empowers media companies to increase their reach and boost revenue. Backed by Venrock and US Venture Partners, this Silicon Valley company will become part of Cox TMI in a transaction expected to complete in May.

Cox is a leading player in the automotive media vertical, but has pledged to remain committed to serving the broader media industry through Adify.

Some sources are reporting that the deal is valued at $300 million.

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