Comments on: What’s the KeyPoint of a Facebook Application? http://metarand.com/2007/11/15/whats-the-keypoint-of-a-facebook-application/ meta musings on tech, innovation, gadgets, lifestyle and the media arena Thu, 04 Dec 2008 01:25:38 +0000 http://wordpress.org/?v=2.5.1 By: metarand http://metarand.com/2007/11/15/whats-the-keypoint-of-a-facebook-application/#comment-1033 metarand Fri, 16 Nov 2007 11:56:53 +0000 http://metarand.com/2007/11/15/whats-the-keypoint-of-a-facebook-application/#comment-1033 Jeffry, I agree that checking bank accounts is not engaging, nor will it go viral - two key aspects pointing to wide user adoption on socnets. That is my point - if banks and other businesses want to maximise ROI for their brands on these sites they need to think beyond mere utility. Jeffry, I agree that checking bank accounts is not engaging, nor will it go viral - two key aspects pointing to wide user adoption on socnets.

That is my point - if banks and other businesses want to maximise ROI for their brands on these sites they need to think beyond mere utility.

]]> By: Jeffry Pilcher http://metarand.com/2007/11/15/whats-the-keypoint-of-a-facebook-application/#comment-1032 Jeffry Pilcher Fri, 16 Nov 2007 05:18:02 +0000 http://metarand.com/2007/11/15/whats-the-keypoint-of-a-facebook-application/#comment-1032 What aspect of day-to-day banking does anyone find fascinating? What "engages" people about checking accounts? Or are checking accounts merely a utility? Honestly, is there anything that can make a checking account truly "engaging?" Wait. Before you answer, don't forget to think "deep engagement." And then "think again." Your post makes it sound like the Wesabe widget has been around forrreeevvvvverrrrr, and KeyPoint is just a Johnny-come-lately. You spin it like KeyPoint's yet one more knockoff in an endless string of me-too-point-oh! wannabes. Wrong. The truth is, the Wesabe widget is brand new...and it only works on a Mac. Maybe KeyPoint only has 6 active users, but how long has the Facebook app been available? "Focus?" "Deep engagement?" Heck, I'd settle for a lot less spin and a few more facts. What aspect of day-to-day banking does anyone find fascinating? What “engages” people about checking accounts? Or are checking accounts merely a utility? Honestly, is there anything that can make a checking account truly “engaging?”

Wait. Before you answer, don’t forget to think “deep engagement.” And then “think again.”

Your post makes it sound like the Wesabe widget has been around forrreeevvvvverrrrr, and KeyPoint is just a Johnny-come-lately. You spin it like KeyPoint’s yet one more knockoff in an endless string of me-too-point-oh! wannabes. Wrong.

The truth is, the Wesabe widget is brand new…and it only works on a Mac. Maybe KeyPoint only has 6 active users, but how long has the Facebook app been available?

“Focus?” “Deep engagement?” Heck, I’d settle for a lot less spin and a few more facts.

]]>