Ben gave an interesting insight into why he moved Bluepulse from Sydney to Silicon Valley:
1. Bluepulse intends running with an ad-supported service model and given that half the world’s media spend is in the US it made sense to “follow the money”.
2. Ben rightly feels that attracting top talent can be a gamechanger. Bluepulse really understands mobile, but he wanted to attract on board the right backend talent and felt the Valley is the best place to do this.
3. His vision is to build a really big company and, realising he would need venture funding to do so, he wanted to get VCs on board who could provide strategic help – he moved to the Valley to source a venture partner who could assist with Bluepulse’s hypergrowth.
Sound reasoning from an exciting company. As you’ll hear in the video, they’ll be making some announcements at CTIA in San Francisco this week.