Beeb Gets Lonely Planet

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The BBC has acquired a majority stake in travel guide publisher Lonely Planet. This move comes shortly after a major restructure of the Beeb’s future media and technology arm, which included them hiring former Kazaa CTO Anthony Rose as head of digital media technology.

I’ve always thought the Lonely Planet was an awesome brand for Web 3.0 — the combination of immersive (imagine a virtual world play under this brand), together with presence (mobile travel, baby). Hopefully Anthony and Ashley Highfield can get the Beeb’s game on!

[Photo of the Lonely Planet to China reading club courtesy of 77dmj]

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