The company recently beta lauched at TechCrunch40 what they claim to be the first service to combine all the elements of a young person’s social life into one.
Their product allows their target market of 18-24 year olds to instant message (AIM, ICQ, MSN, Yahoo!), group message, upload text and pictures to blogs and send pictures via their mobile phones.
I’m not sure I agree with their pioneer status, but it is definitely a space to watch…
Josh Dhaliwal, the Head of Client Services at the Wireless World Forum, commented thus on the market opportunity Trutap and others are playing into: “Social networks will grow by 150% in 2007. We believe the long-term continued growth lies in mobilizing those relationships. We predict 2008 to be the breakthrough year not only for mobile social networks but also for mobile social networks in Europe and North America as mass use has so far only been limited to Asia.”
“There are 45 million mobile social network users in Asia, globally this figure will be 178 million by 2010. Mobilizing social networks is not about trying to replicate the full MySpace, Bebo or Facebook experience on mobile — but allowing the consumer to remain connected whilst unconnected.”
I agree with Josh – mobile social software plays should not simply try to replicate the web social networks, but utilise the key features of mobiles to extend the social frontier for users.
[Picture courtesy of Ti.mo]