Google Seeks Your Attention, Or Does It?


According to an unverified, leaked Google video, the search engine giant’s Reader product is intent on recommending feeds to users based on their other activities and previous subs.

Attention economy advocate, Chris Saad, has weighed in on this development here.

While this remains a “purported” move on Google’s part, it would not surprise me at all. Leveraging attention data has been on the cards for a while now. The key moral question remains: will the world’s corporates and, eventually, governments use it for good or as a way of shaping perceptions.

Anyone who has lived through an oppressive regime will readily understand the slippery slope.

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