China: King of the Virtual Worlds


China is set to become a key player in the virtual worlds arena. As Kaiser Kuo over at Ogilvy China notes: China’s virtual worlds have the advantage of being able to learn from the mistakes that Linden Labs’ Second Life has made without any real direct threat from SL in their huge home market.

Kaiser gives a good run down on Novoking, a Chinese virtual world due for release soon. They have a sound approach — prebuilt for ease of use with external graphics software for ugc and a restricted economy.


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