Facework: good for your health too!

I read the article in the Sydney Morning Herald yesterday [Facebook labelled a $5b waste of time]. And then I heard the author of the report, Richard Cullen, being interviewed on the radio while I was driving – thankfully my car isn’t equipped with instant feedback loops or Richard’s company SurfControl wouldv’e been swamped by a tsunami of abuse.

Reference my previous post about Australia being called laggards. Quite frankly, if we believe the gumpf Richard is pumping out, we should be labelled far worse.

Thankfully there isn’t much chance of us being sucked in by such blatant twisting of the facts. If you were begining to wonder, here’s hope: Zest Digital’s Steven Lewis has a great response with an excellent tongue in cheek heading – Facebook set to destroy Australian economy by tomorrow.

And yes, I got to hear about Steven’s post through a comment from a colleague on Facebook: thanks Laurel.

Of course, I could just step outside for a corporate sanctioned smoko, but I’d much rather have a Facebreak.

UPDATE: Ross Dawson has a great response as well titled Companies that close networking doors jeopardize their future – I couldn’t have said it better.

By the way, I don’t agree that we should be going on a media bashing campaign. This article in the traditional press has been a great catalyst for getting the real story out there and for calling out Richard Cullen’s vested views. Ross’s consistent approach of showing proven benefit is to be commended.

Be Sociable, Share!

5 thoughts on “Facework: good for your health too!

  1. Thanks for the link, Rand. I would say more but I’ve just cost the Australian economy one trillion dollars by writing this comment. By the time I hit “submit” we could be back in the stone age.

  2. Touche, Cam!

    If publishing is all about getting attention, that article has been an out and out success.

    It’s also upped the conversation and awareness at corporate level around the real benefits of social networking.

  3. You think people “at corporate level” are even capable of having an intelligent conversation about social networking right now in Australia? I suspect they are more capable of having a conversation in Swahili about the mating practices of the extinct South American jumping green tree frog.

  4. Randall, I’m more inclined to agree with Cameron on this one, unfortunately. With the consulting work I do, I’m trying to get the organisations I work with to have a conversation around social computing use and more often than not, what I encouter are barriers and fears around opening organisations.

    Now, that said, I live in a government run town where being leading-edge isn’t exactly a huge priority…

    You might also like to read my refutations of the article here and here.

Comments are closed.